Social Media Manager at Miva Open University

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
100671
Job Views
114

Job Description



Overall Function



  • As a Social Media Manager, you will be responsible for developing and implementing our social media strategy, creating engaging content, and managing our online presence across various social media platforms.

  • You will play a key role in growing our brand awareness, driving traffic to our website, and fostering engagement with our target audience.

  • The ideal candidate should have a deep understanding of social media trends, excellent communication skills, and a creative mindset.


Key Responsibilities



  • Manage and help to create engaging marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers.

  • Create and publish compelling content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.

  • Build and nurture social media platform-specific communities and audiences

  • Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans

  • Assist in link building campaigns in coordination with client SEO goals.

  • Provide analysis and recommendations as the program evolves and can be reviewed

  • Research and administer social media tools on a daily basis in support of clients’ social media strategy

  • Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks

  • Communication to team and management on project development, timelines, and results

  • Work closely with the other team members to meet client goals

  • Keep pace with social media and internet marketing industry trends and developments.


Qualifications and Skills



  • Bachelor's Degree in Marketing, Communications, or a related field.

  • Proven experience as a Social Media Manager or similar role.

  • Strong knowledge of social media platforms, their features, and best practices.

  • Proficiency in using social media management and analytics tools.

  • Excellent written and verbal communication skills.

  • Creative thinking and the ability to develop engaging and innovative content.

  • Strong analytical skills with the ability to interpret data and derive actionable insights.

  • Ability to multitask and manage multiple social media accounts simultaneously.

  • Strong organizational and time management skills.

  • Team player with the ability to collaborate effectively with cross-functional teams.

  • Knowledge of SEO and content marketing principles is a plus.


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