• Application Deadline:
• Position: Social Media / Graphics Designer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 4 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Job Description

• As Social Media Manager/Graphics Designer, your role will be to create and implement social media strategies to enhance the company's online presence, drive engagement, and increase brand awareness.

Responsibilities

• Develop comprehensive social media strategies aligned with the organization's goals, target audience, and brand identity.


• Define key performance indicators (KPIs) and benchmarks to measure the effectiveness of social media campaigns.


• Create engaging and visually appealing content for social media platforms, including posts, images, videos, infographics, and stories.


• Ensure all content/graphics aligns with brand guidelines, tone of voice, and messaging objectives.


• Manage and maintain an active presence on various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.


• Monitor social media channels for comments, messages, and mentions, and respond promptly to inquiries and customer interactions.


• Moderate user-generated content and ensure compliance with community guidelines and platform policies.


• Monitor and analyze social media performance metrics, including reach, engagement, follower growth, and conversion rates.


• Prepare regular reports and dashboards to track key metrics, evaluate campaign effectiveness, and identify areas for improvement.


• Use insights from analytics to inform future social media strategy and content optimization efforts.


• Monitor ad performance and adjust targeting and budget allocation to optimize campaign ROI.


• Initiate and participate in conversations relevant to the brand, industry, and trending topics.


• Provide social media training and support to internal stakeholders, including employees and executives, as needed.

Requirements

• BSc in Marketing, Communications, Graphics Design, or a related field.


• 2 – 4years experience in social media management, preferably in a corporate or agency setting.


• Demonstrated proficiency in managing social media platforms and tools, including scheduling, publishing, and analytics platforms.


• A strong understanding of social media management tools, algorithms, trends, and best practices.


• Proficiency in graphic design and video editing tools.


• Familiarity with social media advertising platforms and campaign management tools.


• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).


• Sound verbal and written communication skills.


• Detail-oriented with strong analytical and problem-solving skills.


• Self-motivated.


• Interpersonal and relationship management skills.


• Good organizational skills.