Job Description
Position Summary
The Business Development Manager for Bakers Choice will drive business growth by building and managing relationships with bakery chains, large accounts, and high-volume customers. This role requires a motivated sales professional with a strong understanding of the bakery and food production industry. The manager will be responsible for promoting Bakers Choice products—including baking ingredients, ready-to-roll fondant, and related goods—to key accounts, ensuring revenue targets and growth objectives are met.
Key Responsibilities
Business Development & Sales:
- Identify and pursue new business opportunities with bakery chains, large accounts, and high-potential customers.
- Develop and implement strategic sales plans to achieve or exceed sales goals.
- Work closely with the marketing team to create and execute promotional activities tailored to target customers.
Client Relationship Management:
- Build, maintain, and nurture strong relationships with decision-makers in bakery chains and other large accounts.
- Regularly engage with customers to understand their needs and requirements, offering Bakers Choice products as solutions.
Market Research & Analysis:
- Monitor market trends, competitors, and customer needs to identify opportunities for product offerings.
- Provide regular reports and insights to the management team on market dynamics, including customer feedback and sales performance.
Collaboration with Internal Teams:
- Work closely with the production and logistics teams to ensure product availability and timely deliveries for key accounts.
- Collaborate with marketing to develop tailored promotional materials, campaigns, and product launches.
Sales Reporting & Forecasting:
- Maintain an updated sales pipeline, forecasting upcoming sales and providing periodic reports to the Sales Director.
- Track and analyze sales metrics, providing recommendations to improve sales strategies and customer engagement.
Qualifications
- Bachelor's degree in Business, Marketing, Sales, or a related field.
- 5+ years of experience in business development or sales, preferably within the food or bakery supply industry.
- Proven track record of managing and growing large accounts.
Skills
- Strong communication, negotiation, and interpersonal skills.
- Excellent understanding of the bakery industry and customer purchasing behavior.
- Ability to work independently and take initiative.
- Proficiency in CRM software and Microsoft Office Suite.
Key Performance Indicators (KPIs)
- Sales growth and revenue from large accounts and bakery chains.
- Number of new key accounts acquired.
- Customer retention and satisfaction rate.
- Achievement of sales targets and quotas.