Advertising Account Manager at Echo Africa

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
109300
Job Views
73

Job Description






Job Summary




  • The Account Manager is responsible for managing client relationships, ensuring the delivery of high-quality services, and coordinating internal teams to achieve client objectives.

  • This role requires a strategic thinker with strong communication skills and a passion for driving client success in the advertising/marketing/media industry.



Key Responsibilities

Client Relationship Management:




  • Serve as the primary point of contact for assigned clients.

  • Build and maintain strong, long-lasting client relationships.

  • Understand client business goals, brand guidelines, and market dynamics.

  • Regularly communicate with clients to provide updates and gather feedback.



Campaign Management:




  • Develop and manage Campaign timelines, ensuring all deliverables are met on schedule.

  • Coordinate with internal teams, including creative, production, and strategy, to execute client Campaigns.

  • Monitor Campaign progress and address any issues or delays promptly.

  • Ensure Campaigns stay within budget and achieve desired outcomes.



Strategic Planning:




  • Collaborate with clients to develop marketing strategies and campaigns.

  • Provide insights and recommendations based on market trends and client objectives.

  • Develop and present campaign proposals, including objectives, strategies, and budgets.

  • Measure and analyze campaign performance, providing actionable insights for improvement.



Financial Management:




  • Prepare and manage client budgets, ensuring cost-effective use of resources.

  • Monitor financial performance of accounts, including revenue tracking and profitability analysis.

  • Negotiate contracts and service agreements with clients.



Team Leadership:




  • Lead and mentor junior account management staff.

  • Foster a collaborative and positive work environment within the team.

  • Facilitate internal meetings to align team efforts with client goals.



Reporting and Analysis:




  • Prepare and deliver regular reports on campaign performance, Campaign status, and financial metrics.

  • Conduct post-campaign analysis to assess success and identify areas for improvement.

  • Present findings and recommendations to clients and internal stakeholders.



Qualifications




  • Bachelor’s Degree in Marketing, Advertising, Business, or a related field.

  • 3 - 7 years of experience in account management within an advertising, marketing, or media agency.

  • Proven track record of managing successful client relationships and delivering high-quality Campaigns.

  • Strong understanding of marketing principles, advertising techniques, and media channels.

  • Excellent communication and interpersonal skills.

  • Strong organizational and time management skills, with the ability to manage multiple campaigns simultaneously.

  • Proficiency in Campaign management tools and software.

  • Ability to analyze data and derive actionable insights.

  • Creative thinking and problem-solving skills.

  • Ability to work well under pressure and meet deadlines.



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