• Application Deadline:
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Kano




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Duties

1. Strategic Planning:
   
   
   
   
   • Develop and implement marketing and sales strategies for products across the agricultural value chain, including raw, processed, and packaged goods.
   
   
   • Conduct market research to identify trends, customer needs, and opportunities within agricultural sectors.
   
   
   
   


2. Market Development:
   
   
   
   • Identify and establish relationships with distributors, wholesalers, retailers, and institutional buyers.
   
   
   • Expand market reach through partnerships and trade agreements with key stakeholders in the agricultural sector.
   
   
   
   


3. Campaign and Promotion:
   
   
   
   • Design targeted marketing campaigns, including digital promotions, exhibitions, and community outreach, to promote farm-to-fork products.
   
   
   • Highlight the value-added benefits of agricultural products, such as sustainability, freshness, and quality.
   
   
   
   


4. Customer Engagement and Retention:
   
   
   
   • Build and maintain relationships with farmers, processors, and end consumers.
   
   
   • Address customer inquiries, feedback, and complaints to ensure satisfaction and loyalty.
   
   
   
   


5. Sales Management:
   
   
   
   • Oversee the sales pipeline, including lead generation, deal negotiation, and closing.
   
   
   • Coordinate with logistics and production teams to ensure timely delivery of products.
   
   
   
   


6. Reporting and Analysis:
   
   
   
   • Monitor sales performance and analyze marketing ROI for agricultural products.
   
   
   • Prepare reports on market trends, customer preferences, and campaign outcomes to inform strategic decisions.
   
   
   
   

Responsibilities

• Increase sales and market penetration of products along the agricultural value chain, including fresh produce, processed goods, and by-products.


• Promote brand awareness and build a reputation for quality, sustainability, and reliability.


• Collaborate with production and supply chain teams to align marketing and sales efforts with product availability.


• Foster relationships with key stakeholders, including farmers, cooperatives, distributors, and exporters.

Accountabilities

• Revenue Growth: Achieve sales targets for raw, processed, and packaged agricultural products.


• Market Expansion: Develop new markets and distribution channels for agricultural value chain products.


• Customer Satisfaction: Maintain high levels of satisfaction and engagement among stakeholders.


• Brand Positioning: Ensure the company’s products are recognized for their quality and value in the agricultural sector.


• Budget Management: Use allocated budgets efficiently for maximum impact across marketing and sales efforts.