Monitor and respond to feedback, handle complaints, and manage crises to maintain and improve the brand's reputation.
Track, analyze, and report on community metrics to understand community behaviour and trends, inform strategy, and measure effectiveness.
Create and curate content, scheduling posts, engaging with followers, analyzing performance metrics, monitoring trends, and collaborating with team members to execute social media strategies effectively.
Set and implement social media and communication campaigns to align with marketing strategies.
Provide engaging text, image and video content for social media accounts.
Respond to comments and customer queries in a timely manner.
Focus on brand's content, presentation and developing the brand's digital community.
Engage audiences across social media networks to increase brand loyalty and grow authentic connections.
Oversees the one-to-one or one-to-few interactions that strengthen relationships and promote brand advocacy.
Produce new content, constantly innovating to push new ideas and formats and measuring how well those ideas perform.
Building and nurturing relationships with the brand's community, fostering engagement within the community by responding to comments, answering questions, and moderating discussions.
Serve as a point of contact for the company’s social media platforms such as Facebook, LinkedIn, YouTube, Instagram, forum, etc.
Interact with community members and customers in a professional, personable, and timely manner to grow and keep the community alive.
Work with the marketing, creative, and customer experience team to create high quality, engaging, relevant, and timely content.
Manage the social media editorial calendar and ensure the content is published by the stipulated deadlines.
Foster and strengthen new relationships with key influencers within the community
Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation.
Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback.
Keep up to date to the latest social media trends and emerging social media platforms in the industry.
Requirements
Candidates should be a graduate of Business Administration, Marketing, Mass Communication, BSc, MBA, HND, etc.
5 years of experience.
Experience in community management
Familiar with social media platforms
Proximity to Surulere is an added advantage.
Furniture or Interior Decoration knowledge is an added advantage.