• Application Deadline: Sat, 25 Jan 2025 00:00:00 GMT
• Position: Marketing Manager - Fast Moving Consumer Goods (FMCG) and Food Product Marketing Business to Customer (B2C)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 7 years



• Location Kaduna




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Who We Are Looking For

• We are seeking a dynamic and visionary Marketing Manager who thrives on crafting innovative strategies and building meaningful consumer connections. The ideal candidate is not just experienced but passionate about shaping brand narratives and driving impactful marketing campaigns. You should be ready to embrace challenges, lead with creativity, and drive growth in a competitive FMCG market. If you are energized by the opportunity to leave a lasting impression on the food and grocery industry, we encourage you to join our mission.

Key Responsibilities

• Conduct detailed market research to uncover consumer preferences, trends, and buying behaviors.


• Analyze competitor strategies and identify opportunities to differentiate our products.


• Design and execute innovative branding strategies that elevate the company’s market presence.


• Create engaging marketing content and materials tailored to specific consumer segments.


• Plan and implement campaigns across social media, email, and search engines.


• Track digital marketing performance and optimize strategies using data-driven insights.


• Develop and oversee retail promotions to drive product sales in outlets and supermarkets.


• Collaborate with retail partners to ensure prime product placement and visibility.


• Organize product launches, sampling campaigns, and events that connect with consumers.


• Enhance brand engagement through creative and memorable consumer experiences.


• Gather and analyze customer feedback to refine marketing strategies and product offerings.


• Respond to inquiries promptly and address concerns to maintain positive brand interactions. any other duties assigned

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field.


• Minimum of 5 years of experience in B2C marketing within the FMCG or food product sector.


• Strong creative and strategic thinking skills with a track record of managing multi-channel campaigns.


• Comprehensive understanding of consumer behavior and digital marketing tools.