Job Description
Job Description
As Social Media Manager, your responsibilities will be to:
Strategic Social Media Management:
- Develop and implement a comprehensive social media strategy that includes content creation, community management, and digital marketing.
- Build and maintain a strong and consistent brand identity across all social media platforms.
- Drive the approval of social media content, including posts, stories, and other brand-related content.
Content Creation and Campaign Management:
- Produce valuable and engaging content for the company’s social media channels, including graphics, videos, and written posts to attract and drive traffic.
- Research and write high-quality, error-free content for social media platforms.
- Deploy successful social media campaigns for clients and VIISAUS, managing them from ideation to execution.
- Brainstorm and experiment with organic and paid acquisition channels such as pay-per-click campaigns, content creation/curation, event management, publicity, and social media.
Community Engagement and Influencer Relations:
- Arrange and coordinate social media events and live sessions.
- Plan and execute social media initiatives to increase engagement and followers.
- Build and maintain relationships with influencers, brand ambassadors, and social media communities.
Business Development Support:
- Collaborate with internal stakeholders to generate ideas that align with the company’s objectives and support brand initiatives.
- Assist the company in all forms of social media repositioning efforts.
- Review and QA social media content to ensure it adheres to company brand guidelines.
- Update company social media guidelines when required.
Internal Communication and Collaboration:
- Work with internal role-players to brainstorm and create impactful social media content in support of various initiatives.
- Enhance internal communication channels to foster employee engagement.
Performance Analysis and Reporting:
- Monitor and measure the effectiveness of social media strategies, providing detailed reports and actionable recommendations.
Crisis Management:
- Develop and execute social media crisis communication plans to protect the company’s reputation.
You’d be a good fit if you
- Possess a Bachelor’s Degree in Communications, Marketing, Public Relations, or a related field (essential);
- Have a minimum of 3 years experience in social media strategy development (essential);
- Have excellent written and verbal communication skills;
- Work well under pressure and meet tight deadlines;
- Are highly computer literate with capability in email, MS Office, and related business and communication tools;
- Possess content creation experience for all social media platforms;
- Have proven social media and networking expertise;
- Have a strategic and creative mindset;
- Pay strong attention to detail;