• Application Deadline: Mon, 31 Mar 2025 00:00:00 GMT
• Position: Advertising Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Advertising Executive is responsible for planning, executing, and overseeing advertising campaigns across various channels to promote a company's products or services, ensuring maximum reach and impact by strategically targeting audiences and managing budgets to achieve desired marketing goals.

Responsibilities:

Strategy Development:

• Define advertising goals and objectives aligned with overall marketing strategy. 


• Identify target audiences and develop tailored advertising campaigns to reach them effectively.


• Research market trends and competitor activity to inform campaign planning. 


• Select appropriate advertising channels (digital, print, social media, etc.) and allocate budget accordingly. 

Campaign Execution

• Collaborate with creative teams to design engaging ad materials. 


• Manage media buying process and negotiate advertising placements. 


• Launch and monitor campaigns across various channels, ensuring timely delivery and compliance. 


• Track campaign performance using analytics tools and metrics (impressions, clicks, conversions). 


• Performance Analysis and Optimization:


• Analyze campaign data to identify areas for improvement and make necessary adjustments. 


• Monitor ROI and optimize campaigns to maximize results. 


• Generate comprehensive reports on campaign performance for stakeholders. 

Client Management:

• Build and maintain relationships with clients, understanding their needs and objectives. 


• Present campaign proposals and gain client approval. 


• Address client concerns and provide regular updates on campaign progress. 

Competencies

• Creative Thinking: Digital Savvy: 


• Data Analysis 


• Communication

Requirements

• B.Sc/HND Marketing


• 3-5 years Relevant Working Experience


• Solid knowledge of website analytics tools(Google Analytics,Netinsight, Omniture, Webtrends )