• Application Deadline:
• Position: Social Media / Meta Ads Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Role Overview

• The Social Media / Meta Ads Specialist will drive the user acquisition, engagement, and retention through strategic advertising on Meta platforms (Facebook, Instagram, Messenger) and others like Google, TikTok, and LinkedIn.

Key Responsibilities

• Develop and execute advertising strategies to boost brand awareness, traffic, and conversions.


• Conduct audience research and utilize targeting/retargeting tools effectively.


• Create engaging ad creatives tailored to audience segments and platforms.


• Monitor performance metrics, optimize campaigns for ROI, and conduct A/B testing.


• Stay updated on platform trends and advertising best practices.


• Collaborate with the marketing team to align campaigns with broader objectives.


• Report campaign results and insights to the Head of Marketing.

Requirements

• Bachelor's Degree in Marketing, Advertising, or related field.


• 3 - 5 years of digital marketing experience, preferably in an agency.


• Proficiency in Meta Ads Manager and LinkedIn Ads; certifications are a plus.


• Strong analytical, communication, and creative optimization skills.


• Experience with Google Ads, TikTok, and WhatsApp is an advantage.