• Application Deadline: Mon, 24 Mar 2025 00:00:00 GMT
• Position: Product Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 6 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Responsibilities

• Develop and implement product marketing strategies


• Own the product launch (Go-To-Market) process


• Design and implement market segmentation for assigned products


• Collaborate with product teams to achieve Product-Market-Fit for Our SaaS Products


• Create Consistent positioning statements, messaging, and associated proof points to help drive customer acquisition


• Create Compelling Marketing materials for different collateral types and audiences


• Manage cross-selling, upselling, customer retention, and customer value management processes for assigned products


• Influence the direction and strategies of our Digital Marketing


• Create and present information about our SaaS Products and the market they serve


• Always represent the company with any audience to explain the customer-led benefits of assigned products


• Communicate the product vision and value to the sales and product teams to facilitate product sales and direction.


• Handle product press releases and PR


• Establish product pricing by using market research data


• Research competitor offerings to guide internal propositions


• Obtain Insights into Customer’s Usage of Current Products Untapped opportunities and buyer personas, through interviews, surveys, focus groups, and sales data.


• Utilize necessary marketing tools to gather and get insights into customer’s behavioral usage


• Draw up and own the product marketing budget


• Arm sales teams with the knowledge and tools they need to be successful.


• Optimize and improve our product marketing metrics - CAC, LTV, Churn, Revenue, etc.


• Any other responsibilities as assigned by the Line Manager

PII Data Processor Responsibilities:

• Design, create, and implement IT processes and systems that would enable the data controller to gather personal data.


• Use tools and strategies to gather personal data.


• Implement security measures that would safeguard personal data.


• Store personal data gathered by the data controller.


• Transfer PII data from the data controller to another organization and vice versa.

Qualifications

• 6 years experience in Product Marketing or Traditional Marketing in general


• Experience in Market Analysis


• Familiar with product marketing frameworks and tactics


• Working knowledge of marketing technology tools


• A keen eye for detail


• Creativity and good analytical skills


• Ability to produce quality documentation


• Excellent written and verbal communication skills


• Excellent interpersonal relationship management skills


• Time Management skills and ability to produce quality work with minimal supervision


• Strategic thinking

Key Competencies:

• Impeccable integrity


• Strong leadership skills


• Good communication skills


• Relationship building skills


• Presentation skills


• People management skills


• Agile problem solving


• Ownership mindset


• A Self-motivated and can-do mindset.