We are looking for a Social Media Manager to enhance our digital presence, engage our audience, and position our brand as a leading voice in the HR and recruitment industry.
Key Responsibilities
Develop and execute a comprehensive social media strategy aligned with the company’s business objectives.
Manage and grow the company's presence across platforms including LinkedIn, Instagram, Twitter, Facebook, and TikTok.
Create, curate, and schedule engaging content (text, images, videos, and infographics) tailored to each platform.
Monitor industry trends and implement innovative social media campaigns to increase brand awareness, engagement, and lead generation.
Collaborate with the recruitment team to promote job vacancies, employer branding content, and career tips.
Engage with followers, respond to queries, and foster a strong online community.
Utilize social media analytics tools to track performance, generate reports, and optimize strategies based on data insights.
Manage paid advertising campaigns on LinkedIn, Facebook, and Instagram to reach the right talent and clients.
Work with designers, copywriters, and external partners to enhance visual and written content.
Stay updated with the latest social media trends, platform algorithms, and best practices to ensure a competitive edge.
Key Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field.
2-3 years of experience as a Social Media Manager or in a similar role, preferably within recruitment, HR, or consulting industries.
Strong understanding of LinkedIn, Facebook, Instagram, Twitter, and TikTok algorithms and best practices.
Proficiency in content creation tools like Canva, Adobe Creative Suite, or similar platforms.
Experience with social media management tools (e.g., Hootsuite, Buffer).
Familiarity with SEO, paid advertising (Facebook & LinkedIn Ads), and analytics tools (Google Analytics, Meta Business Suite, LinkedIn Analytics).
Excellent copywriting and communication skills.
Ability to analyze data and adjust strategies for better performance.
Creative mindset with a strong attention to detail and storytelling ability.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.