• Application Deadline: Mon, 10 Mar 2025 00:00:00 GMT
• Position: Head, Marketing



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Description

• The Head, Marketing is responsible for the development, planning and execution of the marketing strategy of the bank. 


• The Head, Marketing oversees and manages a high-performance team of professionals responsible for product development, marketing and business development.

Responsibilities

• Develops and executes the marketing and business strategy of the bank


• Prepares, implements and achieve annual budget parameters


• Ensures a healthy portfolio and deposit mix


• Develops key initiatives reflective of the overall corporate strategic plan


• Keep abreast of industry and market trends


• Manages the marketing team to deliver strategic objectives across all branches


• Manage cross-functional teams to complete strategic plan initiatives


• Measure budget achievement and implement remedial action where necessary


• Oversee the management of corporate events including customer loyalty programs, customer forums, and corporate social responsibility


• Identify market trends and conduct market research to identify sales, consumer behavior and evaluate customer needs


• Develop and direct marketing campaigns and measure campaign achievement against set goals


• Develop an annual marketing plan and oversee its implementation


• Develop market segmentation, competitive analysis/market intelligence, and prospecting


• Build a strong professional workforce by developing competent individuals in the marketing department


• Oversee the development of new products on a regular basis.


• Actively seek out new sales opportunities through networking and referrals


• Drive business growth across all indices


• Perform any other duties as may be assigned by Management


• Flexibility to carry out any other task as requested by the Managing Director.

Qualifications

• HND/BSc/ in science, social science or any other related course


• Evidence of completion/ exemption of/from NYSC


• Evidence of completion of Microfinance Certification program


• Minimum of 5 years of proven experience asa business development manager/chief marketing officer in a similar role in a bank


• Proven performance record in a reputable Microfinance Bank


• Proven experience in marketing and negotiating techniques


• Thorough knowledge of marketing principles, brand, product and service management


• Demonstrable experience in developing efficient strategies and business plans


• Evidence of completion of the Microfinance Certification program.

Skills:

• Strong marketing and public relations skills


• Good team player with excellent leadership traits and capabilities


• Innovative and creative abilities


• Strategies development and business plan creation


• Training and coaching skills


• Strategic and analytical thinking


• Solid understanding of market research and data analysis


• Outstanding interpersonal, communication, and presentation skills (written and verbal)


• Have a strong track record of selling financial products and possess experience supervising different branches to achieve their sales targets.


• Possess the ability to design products and initiate marketing campaigns.


• Excellent business acumen and industry expertise


• Robust network and contact within the industry


• Proficient in the use of MS Office Suite


• Extensive knowledge of banking regulations


• A good working knowledge and understanding of behavioural credit scoring principles and practices, including an understanding of all SME product