• Application Deadline:
• Position: Retail Channel Sales Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Responsibilities

• Develop and implement strategic sales plans to achieve sales targets within assigned retail channels.


• Identify and pursue new business opportunities with existing and potential retail partners.


• Monitor and analyze sales performance, market trends, and competitor activities to identify opportunities and challenges.


• Develop and manage promotional activities and marketing campaigns in collaboration with the marketing team.


• Forecast sales and manage inventory levels to ensure product availability and minimize stockouts.


• Ensure adherence to pricing policies and negotiate favorable terms with retail partners.


• Build and maintain strong relationships with key decision-makers at retail partners.


• Conduct regular meetings and visits to retail stores to ensure product visibility, availability, and promotional compliance.


• Provide training and support to retail staff on product knowledge, sales techniques, and customer service.


• Address and resolve any issues or concerns raised by retail partners in a timely and professional manner.


• Negotiate and manage retail agreements, including shelf space, promotional placements, and co-marketing initiatives.


• Ensure retail partners are compliant with all company policies and procedures.


• Track and analyze sales data, market trends, and competitor activities to identify areas for improvement.


• Prepare regular sales reports and presentations for management, highlighting key performance indicators (KPIs) and insights.


• Utilize CRM and other sales tools to manage sales activities, track performance, and generate reports.


• Conduct post-promotion analysis to evaluate the effectiveness of marketing campaigns and promotional activities.


• Provide feedback to the marketing and product development teams on customer preferences and market trends.


• Collaborate with cross-functional teams, including marketing, logistics, and customer service, to ensure seamless execution of sales strategies.


• May manage a team of retail sales representatives or merchandisers, providing guidance, coaching, and performance feedback.


• Foster a positive and collaborative work environment.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, or a related field.


• Minimum of 5 years of experience in retail channel sales management, preferably in FMCG.


• Proven track record of achieving sales targets and driving revenue growth in retail channels.


• Strong understanding of retail dynamics, merchandising, and promotional strategies.


• Excellent communication, negotiation, and interpersonal skills.


• Strong analytical and problem-solving skills.


• Proficiency in CRM and other sales management tools.


• Ability to work independently and as part of a team.