• Application Deadline:
• Position: Head of Sales and Marketing



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 10 - 25 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  




• Salary Range Above ₦1,000,000/month
  
  

The Head of Sales Marketing will lead corporate sales and business development initiatives in the hospitality sector of IBIC Holdings. you will play a pivotal role in shaping and executing strategic initiatives to position our organization as a leader in the market. You will be involved in acquiring high-value clients, expanding our property portfolio, and forging strategic partnerships to drive growth. The ideal candidate will have a strong background and a proven track record in the hospitality industry, exceptional leadership skills, and the ability to deliver tailored corporate solutions that align with our premium hospitality offerings.

Key Responsibilities:

Property Acquisition

• Identify and onboard premium properties that meet our hospitality standards and business objectives.


• Build relationships with property owners and negotiate acquisition deals that align with organizational goals.


• Conduct market assessments and due diligence to ensure properties meet operational and regulatory requirements.

Corporate Sales and Business Development

• Develop and implement strategies to grow corporate client portfolios and increase sales revenue.


• Identify and engage corporate clients seeking customized hospitality solutions, such as event spaces, shortlet accommodations, and dining experiences.


• Create and deliver persuasive presentations, proposals, and pitches tailored to client needs.

Strategic Partnerships

• Build and maintain relationships with influencers, event planners, travel agencies, and corporate decision-makers.


• Partner with industry stakeholders to drive joint marketing campaigns, events, and initiatives that enhance brand visibility.


• Negotiate and manage partnership agreements that contribute to revenue growth.

Corporate Client Management

• Secure long-term contracts with corporate clients, offering personalized and scalable hospitality solutions.


• Serve as the primary point of contact for corporate accounts, ensuring satisfaction and high-quality service delivery.


• Conduct regular check-ins with clients to identify emerging needs and upsell services.

Host/Agent Community Management

• Support and oversee a network of agents responsible for property acquisition and client relations.


• Provide training, tools, and resources to ensure agents meet performance expectations and uphold brand standards.


• Organize networking events, workshops, and forums to strengthen the agent community.

Market Analysis and Strategic Planning

• Conduct in-depth market research to identify trends, competitor offerings, and growth opportunities in the hospitality sector.


• Collaborate with senior management to develop and refine long-term corporate sales strategies.


• Use insights from market analysis to enhance service offerings and align with client demands.

Budget Management

• Develop and manage budgets for sales and business development activities.


• Ensure cost-effective utilization of resources while achieving revenue and profitability goals.


• Provide regular reports on budget performance and variance analysis to senior management.

Team Leadership

• Lead and mentor a team of sales professionals to achieve and exceed individual and team targets.


• Foster a culture of innovation, accountability, and excellence within the team.


• Conduct performance evaluations and provide actionable feedback to support professional growth.

Requirements:

• Minimum of 10 years of experience in sales and marketing, with at least 7 years in the hospitality sector.


• Proven ability to develop and execute successful sales and marketing strategies.


• Strong understanding of branding, market analysis, and customer engagement in the hospitality industry.


• Exceptional leadership, communication, and negotiation skills.


• Ability to thrive in a fast-paced environment and adapt to evolving market trends.


• EXPERIENCE IN THE HOSPITALITY INDUSTRY IS KEY

Skills:

• Solid Sales Acumen


• Strong understanding of hospitality trends, client needs, and market dynamics.


• Exceptional negotiation, communication, and presentation skills.


• Proficiency in CRM tools, property management systems, and sales analytics platforms.


• Ability to lead and inspire high-performing teams.


• Strategic thinker with excellent problem-solving capabilities.