Digital Marketer and Content Creator at Prixair

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
20 days ago

Additional Details

Job ID
121001
Job Views
31

Job Description






Responsibilities

Strategy & Planning:




  • Develop and execute comprehensive digital marketing strategies aligned with business goals.

  • Conduct market research and competitive analysis to identify trends and opportunities.

  • Lead the integration and deployment of AI technologies to optimize marketing and operational processes.

  • Implement AI-driven solutions such as predictive analytics, automated content personalization, and marketing automation to enhance efficiency and effectiveness.



Search Engine Optimization (SEO) & Search Engine Marketing (SEM):




  • Conduct keyword research and implement on-page and off-page SEO strategies.

  • Manage and optimize paid search campaigns (Google Ads, etc.).

  • Monitor and analyze website traffic and search engine rankings.

  • Conduct SEO audits.



Analytics & Reporting:




  • Track and analyze digital marketing performance using Google Analytics and other relevant tools.

  • Generate regular reports on key performance indicators (KPIs).

  • Provide insights and recommendations for optimizing campaigns.



Qualifications




  • Bachelor's Degree in Marketing, Communications, or a related field.



Skills:




  • Strong understanding of digital marketing principles and best practices.

  • Proficiency in using digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, email marketing platforms, etc.).

  • Excellent written and verbal communication skills.

  • Strong analytical and problem-solving skills.

  • Ability to work independently and as part of a team.

  • Proficiency in SEO / SEM.

  • Knowledge of content management systems (CMS).



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