Job Description
Responsibilities
Strategy & Planning:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Lead the integration and deployment of AI technologies to optimize marketing and operational processes.
- Implement AI-driven solutions such as predictive analytics, automated content personalization, and marketing automation to enhance efficiency and effectiveness.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Manage and optimize paid search campaigns (Google Ads, etc.).
- Monitor and analyze website traffic and search engine rankings.
- Conduct SEO audits.
Analytics & Reporting:
- Track and analyze digital marketing performance using Google Analytics and other relevant tools.
- Generate regular reports on key performance indicators (KPIs).
- Provide insights and recommendations for optimizing campaigns.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
Skills:
- Strong understanding of digital marketing principles and best practices.
- Proficiency in using digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, email marketing platforms, etc.).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proficiency in SEO / SEM.
- Knowledge of content management systems (CMS).