We are seeking a creative and strategic Social Media Manager to amplify our brand's digital presence. In this hybrid role, you will be responsible for developing and executing a comprehensive social media strategy, creating compelling content, and engaging our online community. Your work will play a crucial role in enhancing brand visibility, driving customer engagement, and supporting our overall marketing initiatives.
Key Responsibilities:
Craft and implement a robust social media strategy that aligns with our brand vision and marketing goals.
Oversee the production and curation of engaging content (images, videos, and copy) tailored to our target audience across all social media platforms (Twitter experience is compulsory)
Actively manage and grow our online community by interacting with followers, responding to inquiries, and fostering relationships with influencers and key stakeholders.
Plan, execute, and monitor social media advertising campaigns to boost brand awareness and drive sales.
Utilize social media analytics tools to track performance, measure success, and provide actionable insights for continuous improvement.
Work closely with marketing, design, and PR teams to ensure cohesive brand messaging across all digital channels.
Stay current on social media trends, best practices, and emerging technologies to keep our brand ahead of the curve.
Attend key brand events and photoshoots as needed to capture live content and extend our digital storytelling.
Qualifications:
Proven experience as a Social Media Manager or in a similar role.
Demonstrable expertise in managing social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn) and utilizing analytics tools.
Exceptional content creation skills with a keen eye for design and detail.
Strong written and verbal communication skills, with the ability to craft compelling narratives.
A creative mindset combined with strategic thinking and excellent organizational abilities.
Ability to thrive in a fast-paced, hybrid work environment.
Bachelor’s degree in Marketing, Communications, or a related field.