Our client is seeking to hire a competent and driven Senior Creative Strategy Executive to join its team.
This role involves conducting research, generating creative ideas, and collaborating with internal teams to craft compelling campaigns that drive brand engagement and business growth.
The Senior Creative Strategy Executive will be responsible for developing and executing innovative marketing and brand strategies that align with client objectives and market trends.
The ideal candidate should be highly creative, strategic, and have a deep understanding of consumer behavior, digital trends, and brand storytelling.
Job Responsibilities
Developing and executing creative strategies that align with client goals and brand positioning.
Conducting market research and consumer analysis to identify insights that inform campaign development.
Collaborating with internal teams to conceptualize and implement engaging marketing campaigns.
Generating innovative and compelling content ideas across multiple platforms, including digital, social media, and experiential marketing.
Working closely with designers, copywriters, and production teams to bring creative concepts to life.
Ensuring that all creative outputs align with brand guidelines and messaging consistency.
Developing and presenting creative proposals and strategy decks to clients and stakeholders.
Monitoring industry trends, competitor activities, and emerging technologies to inform strategy and innovation.
Analysing campaign performance and providing recommendations for optimisation and continuous improvement.
Supporting the execution of brand activations, events, and experiential marketing initiatives.
Assisting in storytelling, scripting, and ideation for video, digital, and social media content.
Person Specification
Bachelor's Degree or HND in Marketing, Communications, Advertising, or any related field with at least a second-class upper division (2.1) from a reputable institution.
2-4 years of experience in Creative Strategy, Marketing, Advertising, or Brand Management.
Experience working on multi-channel marketing campaigns, including digital and experiential activations.
Ability to translate consumer insights into compelling creative strategies.
Proficiency in Microsoft Office (PowerPoint, Excel, Word) and familiarity with creative tools such as Adobe Creative Suite is a plus.
Excellent communication and presentation skills for pitching ideas to clients and internal teams.
Strong research and analytical skills to interpret data and market trends.