Key Accounts Representative at International Breweries

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 months ago

Additional Details

Job ID
124646
Job Views
106

Job Description







  • The Key Purpose of this role is to generate orders, maintain standards, identify and ensure growth within a channel/customer in order to drive sales volumes, brand loyalty, in-outlet execution and customer service excellence.



Key Roles and Responsibilities:



Planning and volume target




  • Drive to exceed quotas within assigned territory while supporting overall strategic growth objectives and budgets

  • Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity.

  • Identify sales prospects and contacts these and other accounts as assigned.

  • Develop new and incremental contract business Persuade customers to stock products Co-ordinate shipping schedules and delivery of products



Availability





  • Ensure products/brands are available widely in assigned sales area





Sales standards and competition




  • Develop and update knowledge of Company's and competitors' products and speak with other sales and marketing personnel to work out the best methods of promoting products

  • Utilize competitive information and marketplace data where appropriate to close orders. CUSTOMER SATISFACTION

  • Establish rapport and maintains contact with contract clients and potential clients.

  • Note customers’ reactions to new products and relay information back to Head of Department

  • Ensure loyalty of existing customers Discuss prices, after-sales customer service, guarantee and delivery schedules with customers



Monitoring of prices at the retail outlets





  • Position products with the customer, discuss customer benefits, confirm pricing, handle objections and close orders





Reporting




  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity.

  • Maintain sales records and up to date activity on progress to provide accurate forecasting reports



Key Attributes and Competencies:




  • Ability to gather data, compile information, and prepare reports.

  • Ability to prepare routine administrative paperwork.

  • Knowledge of planning and scheduling techniques.

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.

  • Ability to persuade and influence others.

  • Ability to utilize advertising and/or sales promotion techniques.

  • Ability to analyze and solve problems.

  • Ability to plan, organize, and implement a range of sales promotion programmes and/or events.

  • Knowledge of sales documentation methods and procedures

  • Knowledge of customer service standards and procedures.

  • Ability to identify and/or follow up sales leads and referrals.

  • Ability to work effectively within a team and as an individual

  • Excellent verbal and written communication skills

  • Persuasive, persistent, methodical; able to present winning sales arguments to customers, defend pricing and handle objections

  • Time management and excellent negotiation skills



Minimum Requirements:




  • Min. of B.Sc./HND in Social sciences or any relevant discipline

  • Minimum of (2) years commercial experience in FMCG Industry



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