Brand Communication and Marketing Executive at Dayola Property and Development Company

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
126542
Job Views
26

Job Description






Responsibilities

Branding:




  • Maintain consistent brand messaging across all channels (online and offline)

  • Draft press releases, announcements and promotional materials for brand visibility

  • Plan and promote real estate open houses, webinars, virtual property tours and exhibition

  • Coordinate event branding, invitations and digital amplification strategies

  • Monitor social media trends and leverage them creatively to boost brand engagement

  • Oversee the company’s website, ensuring it remains updated with new listings, blogs and SEO best practices

  • Build and nurture relationships with media houses and property listing platforms



Communication:




  • Develop email marketing campaigns for newsletter, promotions and property updates

  • Design and disseminate key messages through various channels like social media, newsletter

  • Monitor and analyze communication metrics and feedback

  • Monitor social media conversations, respond to inquiries and address any issues promptly

  • Manage the company’s social media profiles (Instagram, Facebook, LinkedIn, Tiktok) with daily /weekly content calendar



Marketing:




  • Develop and implement targeted digital marketing campaigns across social media, email, search engines and property listing platforms

  • Manage and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, property-specific ad networks)

  • Track, analyse and report on digital performance metrics (leads generated, CTR, Conversions, etc.,) and optimize for better ROI

  • Write clear, persuasive marketing copy for listings, campaigns, websites and brochures

  • Support the sales team with marketing collaterals and targeted communications to drive client conversion

  • Coordinate property photoshoots, virtual tours and video marketing efforts

  • Create and curate engaging content for digital channels, property showcases, client testimonials, market insights, blogs, newsletters and videos



Requirements




  • Candidates should possess a Bachelor's Degree with 3 - 7 years of work experience.



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