Brand Communication and Marketing Executive at Dayola Property and Development Company

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 months ago

Additional Details

Job ID
126542
Job Views
53

Job Description






Responsibilities

Branding:




  • Maintain consistent brand messaging across all channels (online and offline)

  • Draft press releases, announcements and promotional materials for brand visibility

  • Plan and promote real estate open houses, webinars, virtual property tours and exhibition

  • Coordinate event branding, invitations and digital amplification strategies

  • Monitor social media trends and leverage them creatively to boost brand engagement

  • Oversee the company’s website, ensuring it remains updated with new listings, blogs and SEO best practices

  • Build and nurture relationships with media houses and property listing platforms



Communication:




  • Develop email marketing campaigns for newsletter, promotions and property updates

  • Design and disseminate key messages through various channels like social media, newsletter

  • Monitor and analyze communication metrics and feedback

  • Monitor social media conversations, respond to inquiries and address any issues promptly

  • Manage the company’s social media profiles (Instagram, Facebook, LinkedIn, Tiktok) with daily /weekly content calendar



Marketing:




  • Develop and implement targeted digital marketing campaigns across social media, email, search engines and property listing platforms

  • Manage and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, property-specific ad networks)

  • Track, analyse and report on digital performance metrics (leads generated, CTR, Conversions, etc.,) and optimize for better ROI

  • Write clear, persuasive marketing copy for listings, campaigns, websites and brochures

  • Support the sales team with marketing collaterals and targeted communications to drive client conversion

  • Coordinate property photoshoots, virtual tours and video marketing efforts

  • Create and curate engaging content for digital channels, property showcases, client testimonials, market insights, blogs, newsletters and videos



Requirements




  • Candidates should possess a Bachelor's Degree with 3 - 7 years of work experience.



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