• Application Deadline:
• Position: Digital Marketing Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Role Overview

• We are looking for a creative, data-driven, and strategic Digital Marketing Manager to lead and execute all digital marketing initiatives across the Bankit ecosystem.


• You’ll work closely with the product team and graphics designer to grow our user base, build a compelling brand narrative, and drive customer engagement across all digital channels.

Key Responsibilities

• Develop, execute, and optimize multi-channel digital marketing strategies (social media, email, SEO, SEM, content marketing, influencer marketing, etc.)


• Plan and manage paid media campaigns across platforms like Meta, Google, Twitter, TikTok, and LinkedIn


• Collaborate with the product team to craft go-to-market plans for new features, campaigns, and product updates


• Work with the team to create visually compelling content that aligns with the brand voice and marketing objectives


• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, and others; report insights and adjust strategies accordingly


• Grow and manage our social media presence, build community engagement, and respond to audience interactions


• Drive user acquisition, retention, and brand awareness through digital storytelling and innovation


• Oversee and improve SEO strategies to drive organic traffic


• Create and manage marketing budgets, ensuring efficient spend and ROI

Requirements

• 3 – 5years of proven experience in digital marketing, preferably within fintech, startups, or financial services


• Deep understanding of Nigeria’s digital landscape and user behavior


• Proficient in digital marketing tools (Google Ads, Meta Ads Manager, Mailchimp, HubSpot, SEMrush, etc.)


• Strong analytical skills with the ability to interpret data and make informed decisions


• Excellent communication, storytelling, and project management skills


• Hands-on experience in content creation or campaign execution is a plus

Preferred Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or a related field


• Certifications in Google Ads, Meta Blueprint, or similar digital marketing credentials


• Experience in scaling early-stage brands or launching digital financial products