• Application Deadline:
• Position: Growth -Sales - Marketing -Communication



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 7 - 10 years



• Location Abuja




• Job Field Media / Advertising / Branding 
  
  

Role Summary

We are seeking a strategic, results-oriented Growth Lead to drive revenue generation, strategic partnerships, brand positioning, and external engagement. This is a growth-focused leadership role responsible for monetizing W2A’s platforms (events, consulting, trade facilitation, research, and investor services), while overseeing the Communications & Branding team to ensure all messaging aligns with business goals.

Key Responsibilities

SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)

• Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.


• Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.


• Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).


• Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.


• Develop clear sales KPIs, targets, and dashboards across the Growth department.


• Ensure all communications, branding, and outreach efforts align with sales and income goals.

MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT

• Oversee all W2A communication outputs—visual, digital, editorial, and media relations.


• Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.


• Ensure branding and messaging efforts support strategic positioning and lead conversion.


• Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.

STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS

• Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.


• Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.


• Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.

TEAM LEADERSHIP & PERFORMANCE MANAGEMENT

• Manage the Growth team (communications, sales Branding/Graphics Designer).


• Mentor staff and build a scalable commercial department structure based on results.


• Set departmental OKRs and KPIs and hold team members accountable for output and revenue goals.

CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY

• Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.


• Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.


• Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.

Market Research & Insights:

Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.

• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.