• Application Deadline:
• Position: Digital Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 7 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• We are seeking a creative, analytical, and tech-savvy Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. 


• The Digital Marketer will be responsible for building brand awareness, generating leads, engaging audiences, and driving business growth through effective online strategies.

Position Responsibilities

• Plan, execute, and manage digital marketing campaigns across various platforms including social media, email, SEO/SEM, and display advertising.


• Create and manage content calendars, develop engaging posts, monitor engagement, and grow followers across platforms such as Instagram, Facebook, LinkedIn, and X (Twitter).


• Develop digital content strategies and produce high-quality content (blog posts, videos, newsletters, graphics) aligned with brand messaging and marketing goals.


• Optimize company website and landing pages for search engines (on-page and off-page SEO). Monitor site performance and recommend improvements to increase traffic and user engagement.


• Design and implement lead generation strategies through paid and organic channels; manage email marketing campaigns for lead nurturing and customer retention.


• Track, measure, and report on campaign performance using tools like Google Analytics, social media insights, and CRM platforms. Provide actionable recommendations based on data.


• Manage and optimize paid search and paid social campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI.


• Ensure consistent brand voice and messaging across all digital touchpoints. Assist in online reputation management and brand monitoring.


• Stay updated on industry trends, competitor activities, and digital marketing innovations; apply best practices to campaigns.


• Work closely with the Sales, Product, and Creative teams to align digital initiatives with broader business goals.


• Perform other job-related duties that may be assigned by the supervisor.

Educational Requirements

• The candidate should have at least, BSc or HND in Marketing, Business Administration, Public Relations, Mass Communications or a related field.

Core Competencies:

• Have a minimum of 5-7 years post NYSC experience as an Internal Auditor.


• Strong knowledge of SEO, SEM, Google Analytics, and social media advertising tools.


• Proficiency with marketing automation tools (e.g., HubSpot, Mailchimp).


• Excellent written and verbal communication skills.


• Creative thinking with a strong eye for design and content quality.


• Ability to analyze data and make strategic decisions.


• Project management skills and attention to detail.


• Knowledge of HTML, CSS, and CMS platforms (e.g., WordPress) is a plus.


• Strong organizational and time management skills.