Job Description
Job Objectives
- As a Clinic Marketer at MSI Nigeria, your role is crucial in driving strategic business plans, developing marketing strategies, and increasing opportunities for the clinic.
- Your initiative, energy, and results-driven orientation will be utilized to identify and pursue new business opportunities, analyze competitor strategies, and recommend strategies to retain a competitive edge in the market. With excellent communication skills, you will effectively communicate and promote the clinic's services to target audiences.
- Your persuasive and goal-oriented approach will contribute to lead generation and prospect management, ultimately driving continuous growth for the clinic.
- By monitoring marketing performance and collaborating with management, you will ensure the achievement of sales goals and contribute to the clinic's short- and long-term business development plans.
- Your strong computer skills and experience in field marketing, preferably in a medical facility, will further support your success in this role.
- Your pro-choice attitude and commitment to safeguarding clients will demonstrate your dedication to promoting a safe and respectful environment within MSI’s reproductive health services.
Overall Responsibilities
- Develop and execute strategic business plans & development forecasts for new business opportunities
- Develop and implement marketing, communication, and product development plans to maximize volumes and increase opportunities for the Clinic
- Leverage insights from competitor strategies, price, and service offerings & recommend strategies to retain lead and increase market share.
- Drive the continuous growth of the Clinic
- Continually monitor marketing performance with regards to changes within the marketplace; undertake thorough analysis to ensure targets are met.
- Prepare and review reports and documents; Request-for-Proposals; preparing background documents as necessary
Required Qualifications
- Candidates should possess an HND/ Bachelor’s degree with at least 2 years post NYSC experience in field marketing. Preferably previous experience in a sales capacity in a medical facility such as hospital or diagnostic centre.
- Strong computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and CRM/Salesforce experience preferred.
- Experience with lead generation and prospect management
- Excellent verbal and written communication skills
- Persuasive and goal-oriented
- Possesses an energetic, outgoing, and friendly demeanour
- Demonstrated and proven sales results
- Ability to work independently or as an active member of a team
Soft Skills:
For this role, we’re looking for an individual who is:
- High levels of self-awareness; they will actively seek out feedback on their performance (both results and behaviours) with a view to continuously learning and growing as a leader. They will demonstrate high levels of accountability and resilience and communicate effectively both internally and externally
- You must be open-minded, curious, resilient, and solutions-oriented, and be committed to promoting equality, and safeguarding the welfare of team members and clients alike.
- Energy and passion for purpose
- Focus and drive and ability to stay on track
- A commercial mindset, whereby they understand the levers for profitability for success within their marketplace
- Focus on the big picture, while understanding the detail
- strong networking skills
- Flexible and adaptable
- Culturally aware
- Courageous, willing to take risks
- A compelling and influential communicator
- Action and results orientated.