• Application Deadline:
• Position: Performance Marketing Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

About the job

• BetKing is seeking a data-driven, creatively sharp Performance Marketing Specialist to lead our paid digital acquisition efforts across both mobile web and app. You will manage cross-platform campaigns with full-funnel responsibility—optimizing traffic, conversions, and new customer acquisition across Google Ads, Meta, X (Twitter), Programmatic DSPs, and more.


• This is a mid-level role ideal for someone who's both strategic and hands-on, with solid experience executing and scaling digital campaigns in a fast-paced, consumer-facing environment.

Requirements

Key Responsibilities

• Plan, launch, and optimize paid acquisition for campaigns across platforms (Meta, Google, Twitter/X, Local Publishers, Programmatic DSPs and OEM channels)


• Grow new users through Web and App (Android/iOS) funnels using measurement tools like GA4, Firebase, and Adjust


• Own campaign lifecycle: audience setup, tracking, creative briefing, A/B testing, bidding, optimization


• Build and maintain UTM structures, custom tracking links, and ensure proper conversion pixel setups using tools such as Google Tag Manager


• Deliver and monitor growth-based performance across Installs, Signups, Deposits and Bets as well as value-based performance - CAC, ROAS


• Lead budget pacing, campaign reporting, and insights generation with support from data and analytics teams


• Collaborate with Creative, SEO, Product and regional teams to align acquisition with growth goals


• Identifying key calendar moments, campaigns, conversations, and channels aligned with wider marketing team objectives to make an impact on business growth


• Conduct competitor analysis audits to understand how we differentiate our acquisition strategy to stand out


• Build short and long-term plans for customer growth, and how we evolve our execution with new technologies and platforms in the market

Benefits

Skill Requirements

• Mastery of Campaign setup and management on Meta (Web, App, Lead Gen), Google Ads (Search, PMax, YouTube, UAC) and Programmatic Channels


• Proficiency in Marketing Analytics using Adjust / Firebase / GA4 / Looker Studio, PowerBI, MS Excel


• Advanced knowledge of conversion tracking via MMPs, post back integration, S2S, API and GTM pixels


• Experience managing large advertising budgets and optimizing toward performance KPIs


• Ability to work independently and manage multiple projects simultaneously


• Creative mindset with a data-driven approach

Preferred Qualifications

• 4+ years' experience in digital performance marketing (with multi-channel exposure)


• Proven success in user acquisition at scale


• Deep understanding of tracking, attribution, and performance funnel metrics


• Proven record of collaborating with developers, data analysts, and creative designers


• Strong written, verbal, and presentation skills


• Previous work experience in betting, gaming or fintech is a plus