Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 months ago

Additional Details

Job ID
127149
Job Views
74

Job Description






Job Summary




  • The Business Analyst plays a key role in supporting data-driven decision-making across the QSR chain by analyzing sales, operations, marketing, and customer data. 

  • This role identifies trends, uncovers growth and efficiency opportunities, and provides management with actionable insights for strategic planning and operational improvements.



Job Responsibilities




  • Collect, analyze, and interpret data from multiple sources, including POS systems, CRM tools, inventory software, and digital marketing platforms.

  • Develop dashboards and regular performance reports for sales, customer behavior, store operations, and marketing campaigns.

  • Track key performance indicators (KPIs) such as sales per outlet, average ticket size, labor costs, food costs, delivery trends, and campaign ROI.

  • Analyze outlets/store-level and regional performance to identify underperforming outlets and recommend solutions.

  • Support budgeting and forecasting processes with historical data trends and predictive models.

  • Conduct variance analysis between actual and budgeted figures.

  • Analyze customer behavior, loyalty program performance, and feedback data to improve customer satisfaction and retention.

  • Conduct competitor benchmarking and market trend analysis to support strategic planning.

  • Support new project initiatives such as menu changes, pricing strategy, store expansion, or new technology rollouts.

  • Prepare business cases and feasibility studies, including ROI calculations and break-even analysis.

  • Work closely with departments including Operations, Finance, Marketing, and Supply Chain to ensure alignment on insights and recommendations.

  • Present data findings and actionable insights in clear, visual formats for executive leadership.



Job Requirements




  • Bachelor’s degree in Business, Economics, Finance, Statistics, or a related field.

  • 2 - 4 years of experience in a business analysis, strategy, or financial planning role; experience in QSR, retail, or FMCG is preferred.

  • Experience with data visualization tools (e.g., Power BI, Tableau) and data analysis tools (e.g., Excel, SQL, Python) is a strong advantage.

  • Strong analytical and critical thinking skills.

  • Ability to translate data into business insights and strategic recommendations.



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