• Application Deadline: Fri, 30 May 2025 00:00:00 GMT
• Position: Traditional Trade Lead



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

•  The Traditional Trade Lead will lead the execution of ReelFruit’s traditional trade strategy within Lagos. The role is responsible for managing a field sales team, driving customer acquisition, increasing market share, and ensuring execution excellence in open markets and traditional trade accounts. The ideal candidate is a self-starter with experience navigating Lagos’ diverse retail landscape.

DUTIES & RESPONSIBILITIES:

Team Leadership & Management

• Supervise and mentor merchandisers and supervisors


• Set team targets and KPIs, provide regular feedback and coaching


• Monitor performance and drive accountability

 Sales Strategy & Execution

• Develop and implement trade-specific sales strategies


• Align sales initiatives with the company’s commercial goals


• Conduct ongoing market intelligence and competitive analysis

 Customer Relationship Management

• Build and nurture relationships with existing clients and key partners


• Ensure excellent post-sales engagement and satisfaction


• Oversee the effective management of key distributor and trade accounts

 Sales Reporting & Analysis

• Analyze data to inform decisions and improve execution


• Provide timely market insights and actionable sales reports


• Forecast and project market trends in collaboration with leadership

 Lead Generation & Qualification

• Identify and qualify new business opportunities within Lagos’ open market


• Maintain and update leads accurately within CRM systems


• Support business development efforts to expand the client base

 Cross-functional Sales Strategy Execution

• Collaborate with marketing to implement sales campaigns


• Align with product and support teams to understand offerings and deliver superior service


• Represent field challenges and insights in internal strategy sessions

Educational Qualifications, Experience & Requirements

• B.Sc./HND in Marketing, Business Administration, or related discipline


• Minimum of 3 years’ experience managing open market/traditional trade accounts in Lagos


• Previous experience in consumer-packaged goods (CPG/FMCG) is a plus


• Strong communication, presentation, and negotiation skills


• High proficiency in sales data interpretation and use of CRM tools


• Strategic thinker with hands-on execution skills


• Demonstrated ability to lead a team and drive performance in a fast-paced environment