Social Media Manager at PressOne Africa

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
128527
Job Views
31

Job Description






Role Overview




  • We’re looking for a Social Media Manager with strong creative instincts, a strategic mindset, and a deep understanding of internet culture. This person will lead our social media efforts—from curating content to managing campaigns—while making sure everything aligns with the PressOne Africa brand.

  • If you're someone who loves jumping on trends, turning insights into strategy, and using content to drive real business growth—this role is for you.



Key Responsibilities




  • Own and manage all social media platforms (Instagram, Twitter/X, LinkedIn, TikTok)

  • Monitor trends, viral content, and conversations—and tie them back to PressOne Africa’s mission in a meaningful and timely way

  • Plan, curate, and publish creative content across all platforms to increase engagement and visibility

  • Collaborate cross-functionally with Product, Design, Growth, and Customer Success teams to support marketing campaigns

  • Strategically manage organic and paid social campaigns from start to finish

  • Use tools like Hootsuite to schedule, monitor, and analyse content performance

  • Track performance metrics and optimise based on data and user insights

  • Develop a consistent tone of voice that builds brand recognition and strengthens community trust



Key Success Metrics




  • Growth in engagement rate and follower count across platforms

  • Increase in link clicks and social-driven web traffic

  • Improved brand visibility and consistency online

  • Campaign success rates based on defined objectives (reach, engagement, conversions)

  • Timely and relevant engagement with social trends

  • Quality of content and alignment with brand essence



Qualifications & Experience




  • 3+ years experience managing social media for a brand, preferably in a fast-paced environment

  • Strong understanding of social media algorithms, culture, and real-time marketing

  • A creative thinker with the ability to execute ideas fast

  • Proficiency in social media scheduling and analytics tools (e.g. Hoot-suite, Buffer, Later, etc.)

  • Excellent written communication skills and an eye for compelling visuals

  • Familiarity with tools like Canva, CapCut, or Adobe Suite is a plus

  • Analytical and data-driven—comfortable using insights to guide strategy



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