• Application Deadline: Tue, 2 Aug 2022 00:00:00 GMT
• Position: Social Media Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Role and Responsibilities

• Develop, implement and manage marketing and social media campaigns starting with strategy, ideation, execution, and measuring performance.


• Create content for all social media platforms, including editing, publishing and sharing.


• Capture and analyze the appropriate social metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.


• Define most important social media KPIs.


• Monitor SEO and user engagement and suggest content optimization.


• Work with copywriters and designers to ensure content is informative and appealing.


• Communicate with industry professionals and influencers via social media to create a strong network.


• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.


• Stay up to date with the latest social media best practices and technologies.


• Research, write and distribute press releases to targeted media.


• Develop PR campaigns and media relations strategies.


• Edit and update promotional material and publications (brochures, videos, blogs, news).


• Building and maintaining profitable relationships with key customers.


• Utilize CRM tools in monitoring performance, managing pipeline reports and identifying new business opportunities.

Professional Experience

• B.Sc Degree in Marketing or Public Relations or relevant field.


• 3 - 5 years of experience as a Social Media Specialist or similar role.


• Excellent knowledge of Facebook, Twitter, TikTok, Instagram, Google+, LinkedIn and other social media platforms.


• Excellent writing skills in English.


• Content creation and management experience.


• Prior experience with media or public relations.


• Great interpersonal and communication skills.


• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.