Job Overview

Location
Lagos, Jigawa
Job Type
Full Time
Date Posted
6 months ago

Additional Details

Job ID
134710
Job Views
169

Job Description






About the Role




  • As Social Media Manager at Atinudah BrandCo, you will own day-to-day social execution across multiple client accounts, working together with the account management team to translate strategy into scroll-stopping content, conversations, and community.

  • You’ll build content calendars, develop posts, manage scheduling, optimize performance, and actively engage online audiences to bring our campaigns to life.

  • This role sits at the intersection of content, community, and culture.

  • You’ll be responsible for managing client pages across Instagram, TikTok, LinkedIn, Twitter/X, YouTube, Facebook, and more, ensuring every post is on-brand, on-trend, and delivers results.

  • You’ll also support marketing needs from other Atinudah arms (e.g., Atinudah Concepts & Studio) and contribute to internal brand-building efforts.



Key Responsibilities

Content Execution & Community Management:




  • Develop and maintain detailed content calendars for client accounts and internal brands

  • Schedule posts across Instagram, TikTok, LinkedIn, X (Twitter), Facebook, YouTube, etc., using native platforms or schedulers (e.g., Hootsuite, Buffer)

  • Write post copy that’s clear, witty, culturally fluent, and aligned with brand voice

  • Ensure brand consistency across platforms, messaging, tone, look, and feel

  • Engage with communities: respond to comments, DMs, tags, and mentions promptly

  • Amplify conversations around clients by initiating and managing community-driven content (polls, challenges, UGC, Q&As, etc.)



Platform & Performance Management:




  • Analyze engagement and reach metrics weekly, flag trends and growth opportunities

  • Create performance reports for both internal review and client presentations

  • Recommend content and community experiments based on platform trends

  • Stay updated on social platform algorithms, new features, and best practices



Campaign Collaboration:




  • Work closely with Account Managers to interpret campaign strategy into content execution

  • Support creative direction and briefs for designers and video editors on social-first content

  • Coordinate with Atinudah Studio for photo/video content shoots as needed

  • Liaise with Atinudah Concepts for real-time event coverage and content deployment

  • Attend key client events, shoots, or activations to capture behind-the-scenes content

  • Collaborate with internal teams (e.g., PR, influencers, email) for 360° campaign rollout



Internal & Cross-Brand Support:




  • Manage Atinudah’s own social presence and storytelling, building thought leadership

  • Provide social media support for Atinudah Concepts (events), and Atinudah Studio

  • Contribute to social strategy discussions for client pitches and new business opportunities



Requirements




  • 2–4+ years experience in social media management, content marketing, or community management

  • Strong understanding of platform algorithms, creative formats, and growth lever

  • Excellent writing, editing, and creative storytelling skills

  • Hands-on experience with Canva, CapCut, Meta Business Suite, TikTok for Business, and scheduling tools

  • Experience using Instagram Reels, TikTok, LinkedIn Carousels, X Threads, and YouTube Shorts

  • Ability to multitask across multiple client accounts and deadlines

  • Strong organizational skills and attention to detail

  • Culturally fluent and highly plugged into trends across lifestyle, fashion, tech, and entertainment

  • Comfortable working with designers, photographers, and creators



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