Job Description
About the Role
- As Social Media Manager at Atinudah BrandCo, you will own day-to-day social execution across multiple client accounts, working together with the account management team to translate strategy into scroll-stopping content, conversations, and community.
- You’ll build content calendars, develop posts, manage scheduling, optimize performance, and actively engage online audiences to bring our campaigns to life.
- This role sits at the intersection of content, community, and culture.
- You’ll be responsible for managing client pages across Instagram, TikTok, LinkedIn, Twitter/X, YouTube, Facebook, and more, ensuring every post is on-brand, on-trend, and delivers results.
- You’ll also support marketing needs from other Atinudah arms (e.g., Atinudah Concepts & Studio) and contribute to internal brand-building efforts.
Key Responsibilities
Content Execution & Community Management:
- Develop and maintain detailed content calendars for client accounts and internal brands
- Schedule posts across Instagram, TikTok, LinkedIn, X (Twitter), Facebook, YouTube, etc., using native platforms or schedulers (e.g., Hootsuite, Buffer)
- Write post copy that’s clear, witty, culturally fluent, and aligned with brand voice
- Ensure brand consistency across platforms, messaging, tone, look, and feel
- Engage with communities: respond to comments, DMs, tags, and mentions promptly
- Amplify conversations around clients by initiating and managing community-driven content (polls, challenges, UGC, Q&As, etc.)
Platform & Performance Management:
- Analyze engagement and reach metrics weekly, flag trends and growth opportunities
- Create performance reports for both internal review and client presentations
- Recommend content and community experiments based on platform trends
- Stay updated on social platform algorithms, new features, and best practices
Campaign Collaboration:
- Work closely with Account Managers to interpret campaign strategy into content execution
- Support creative direction and briefs for designers and video editors on social-first content
- Coordinate with Atinudah Studio for photo/video content shoots as needed
- Liaise with Atinudah Concepts for real-time event coverage and content deployment
- Attend key client events, shoots, or activations to capture behind-the-scenes content
- Collaborate with internal teams (e.g., PR, influencers, email) for 360° campaign rollout
Internal & Cross-Brand Support:
- Manage Atinudah’s own social presence and storytelling, building thought leadership
- Provide social media support for Atinudah Concepts (events), and Atinudah Studio
- Contribute to social strategy discussions for client pitches and new business opportunities
Requirements
- 2–4+ years experience in social media management, content marketing, or community management
- Strong understanding of platform algorithms, creative formats, and growth lever
- Excellent writing, editing, and creative storytelling skills
- Hands-on experience with Canva, CapCut, Meta Business Suite, TikTok for Business, and scheduling tools
- Experience using Instagram Reels, TikTok, LinkedIn Carousels, X Threads, and YouTube Shorts
- Ability to multitask across multiple client accounts and deadlines
- Strong organizational skills and attention to detail
- Culturally fluent and highly plugged into trends across lifestyle, fashion, tech, and entertainment
- Comfortable working with designers, photographers, and creators