• Application Deadline: Mon, 15 Aug 2022 00:00:00 GMT
• Position: Social Media Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Building a social media presence by maintaining a solid online presence.


• Monitoring the company's brand on social media.


• Building brand awareness by engaging relevant influencers.


• Managing our online communities to ensure respectful and appropriate engagement.


• Responding to comments on each of our accounts.


• Overseeing customer service provided via social media.


• Analyzing data to determine whether social media campaigns have achieved their objectives.


• Using social media marketing tools to create and maintain the company’s brand


• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities


• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs


• Perform research on current benchmark trends and audience preferences


• Design and implement social media strategy to align with business goals


• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)


• Monitor SEO and web traffic metrics


• Suggest and implement new features to develop brand awareness, like promotions and competitions


• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

• BSc degree in Marketing or relevant field


• Proven work experience as a Social media manager


• Hands-on experience in content management


• Excellent copywriting skills


• Ability to deliver creative content (text, image, and video)


• Solid knowledge of SEO, keyword research, and Google Analytics


• Knowledge of online marketing channels


• Familiarity with web design


• Excellent communication skill