Social Media/Digital Marketing Specialist at Dunn & Braxton

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
12 days ago

Additional Details

Job ID
136319
Job Views
34

Job Description







  • The ideal candidate will have a solid understanding of social media platforms, digital marketing strategies, and be passionate about driving business growth through digital channels.



Key Responsibilities:




  • Develop and implement effective social media strategies to enhance brand visibility and engagement.

  • Manage day-to-day social media activities across platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter).

  • Create high-quality, creative content (graphics, videos, and copy) that aligns with the brand voice.

  • Run paid ad campaigns (Facebook Ads, Instagram Ads, Google Ads) to generate leads and boost conversions.

  • Monitor and analyze digital marketing performance using analytics tools and provide actionable insights.

  • Engage with online communities, respond to comments/messages, and foster brand loyalty.

  • Stay updated on industry trends, best practices, and algorithm changes to optimize content performance.

  • Collaborate with other departments to align marketing efforts with business goals.

  • To organize and manage websites to increase traffic for sales



Requirements




  • Bachelor’s degree in Marketing, Communications, or a related field is a plus.

  • 2-3 years of proven experience in social media management and digital marketing.

  • Strong knowledge of social media platforms, tools, and analytics.

  • Experience in creating and managing paid ad campaigns.

  • Creative content creation skills (graphic design, video editing, and copywriting).

  • Excellent communication and interpersonal skills.

  • Ability to work independently and meet deadlines.



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