Develop and implement a comprehensive social media strategy that aligns with business objectives
Create, edit, and publish engaging content (text, image, video, reels, and stories) across platforms such as Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and YouTube
Monitor social media trends, competitor activities, and audience insights to optimize performance
Manage day-to-day posting, scheduling, and community engagement (responding to messages, comments, and inquiries)
Track and analyze performance metrics, preparing regular reports to measure ROI and recommend improvements
Collaborate with marketing, design, and sales teams to ensure brand consistency
Manage paid social media advertising campaigns and monitor their effectiveness
Build and maintain relationships with influencers, partners, and online communities
Stay updated on emerging tools, platforms, and best practices in social media marketing
Requirements
Candidates should possess a Bachelor’s Degree in Marketing, Communications, or a related field (or equivalent experience) with 2-5 years experience.
Proven experience as a Social Media Manager or similar role
Strong knowledge of social media platforms, algorithms, and content trends
Excellent copywriting, storytelling, and visual communication skills
Proficiency with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite, Canva)
Ability to analyze data and translate insights into strategy
Creative thinker with strong attention to detail and ability to multitask
Experience with paid advertising and influencer marketing is a plus