Market Surveyor at Saturn Epic Energy and Gas Global Co. Ltd

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
12 days ago

Additional Details

Job ID
137857
Job Views
30

Job Description






Job Description




  • As our Market Surveyor you are expected to play a critical role in understanding consumer behavior, competitor activities, pricing trends, and regulatory dynamics

  • Your insights help the brand optimize distribution, tailor marketing strategies, and identify growth opportunities.



Key Responsibilities

Market Research & Analysis




  • Conduct field surveys to assess LPG demand across residential, commercial, and industrial segments.

  • Analyze competitor pricing, product offerings, and promotional strategies.

  • Monitor market trends, seasonal fluctuations, and emerging customer preferences.



Data Collection & Reporting:




  • Gather data on LPG consumption patterns, customer satisfaction, and brand perception.

  • Compile and present findings in structured reports for management review.

  • Use tools like questionnaires, interviews, and digital platforms to collect data.



Pricing & Competitor Intelligence:




  • Track retail and wholesale LPG prices across different regions.

  • Identify pricing gaps and recommend adjustments to remain competitive.

  • Evaluate competitor distribution networks and customer engagement tactics.



Regulatory & Compliance Monitoring:




  • Stay updated on government policies, safety regulations, and licensing requirements affecting LPG sales.

  • Report any changes that could impact operations or pricing.



Customer & Distributor Engagement:




  • Interact with retailers, distributors, and end-users to understand challenges and expectations.

  • Provide feedback to sales and marketing teams to improve service delivery.



Strategic Recommendations:




  • Suggest new market entry points or underserved areas for expansion.

  • Recommend promotional campaigns based on consumer insights.

  • Support product development by identifying gaps in current offerings.



Skills & Qualifications




  • Degree in Marketing, Business Administration, Economics, or related field.

  • Strong analytical and communication skills.

  • Familiarity with the LPG industry and its supply chain.

  • Proficiency in data collection tools and basic statistical analysis.

  • Ability to travel and conduct fieldwork independently.



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