Job Description
Key Responsibilities
Content Creation & Editing:
- Edit 5 - 15 short-form videos weekly (Reels, TikTok, Shorts).
- Cut, trim, and assemble raw footage.
- Add captions, transitions, animations, music, overlays.
- Design carousels, thumbnails, and story banners.
- Maintain consistent brand aesthetic across all videos
- Create content variations for multiple platforms
Content Pipeline Mnagement:
- Maintain a structured 12-week posting calendar.
- Batch content weekly.
- Ensure timely delivery of drafts and final edits.
- Coordinate with Operations Coordinator to collect footage.
- Ensure all assets follow naming + folder standards.
Social Media Management:
- Schedule daily posts using Meta Suite.
- Manage comments, DMs, replies (with guidelines).
- Track platform performance and audience sentiment.
- Identify emerging trends for adaptation.
Brand Consistency & Language:
- Apply brand fonts, colors, tone, transitions, and templates.
- Follow brand bible and creative guidelines.
- Maintain a unified, professional look.
Analytics & Reporting:
- Provide weekly performance analysis.
- Track growth KPIs (reach, engagement, retention).
- Recommend improvements.
- Highlight top-performing content and trends.
Team Collaboration:
- Receive direction from team lead.
- Work with Operations Coordinator for footage, timelines, and approvals.
- Adapt feedback quickly and cleanly.
Required Skills & Experience
Content Creation & Editing Skills:
- Candidates should possess relevant qualifications.
- 2 - 5 years experience in social media content creation or digital storytelling.
- Proven ability to produce high-volume short-form content (8–15 videos weekly).
- Strong proficiency in CapCut (required).
- Working proficiency in Adobe Premiere Pro or DaVinci Resolve.
- Ability to edit fast without compromising quality.
- Strong understanding of pacing, retention, and storytelling structure.
Design & Branding Skills:
- Intermediate proficiency in Canva or Figma.
- Ability to create carousels, thumbnails, and stories with clean, professional layouts.
- Understanding of brand consistency (colors, fonts, templates, overlays).
Platform & Algorithm Knowledge:
- Deep understanding of Instagram Reels, TikTok, and YouTube Shorts algorithms.
- Ability to identify and adapt trends quickly.
- Strong understanding of content timing, hashtags, SEO captions, and viral mechanics.
Organizational & Pipeline Management Skills:
- Excellent file management + version control discipline.
- Ability to maintain a structured 12-week content calendar.
- Experience working with raw footage, editors, and operations teams.
- Ability to follow strict SOPs.
- Ability to manage deadlines across multiple tasks and platforms.
- Must be extremely organized with digital assets.
Analytics & Reporting Skills:
- Basic to intermediate understanding of analytics dashboards.
- Ability to interpret retention graphs, engagement rate, saves, shares, CTR.
- Ability to turn insights into action.
- Experience producing weekly analytics reports.
Copywriting & Communication Skills:
- Strong caption writing ability.
- Ability to create compelling hooks and calls-to-action.
- Understanding of narrative copy for transformation stories.
- Good command of English for clean, error-free captions.
- Strong communication skills for aligning with team lead + operations coordinator.
Work Ethic & Execution Style:
- Fast execution with strong attention to detail.
- Ability to work under pressure without losing quality.
- Consistent, reliable, accountability-driven.
- Comfortable in a highly structured, system-driven environment.
- Ability to receive feedback and make edits quickly.
- Willingness to grow with the role as the brand scales.
Bonus Skills (Not required but strong advantages):
- Experience in beauty, lifestyle, transformation, or makeover content.
- Experience managing creators or influencer pages.
- Photography or basic lighting knowledge.
- Motion graphics basics (text animations, lower thirds).
Required Tools:
- CapCut.
- Adobe Premiere or DaVinci Resolve.
- Canva or Figma.
- Meta Business Suite.
- TikTok Creative Suite.
- Google Drive.
- Notion/Trello.
- WhatsApp Business.