Social Media Content Manager at SignWriters

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
5 hours ago

Additional Details

Job ID
139624
Job Views
24

Job Description






Key Responsibilities

Content Creation & Editing:




  • Edit 5 - 15 short-form videos weekly (Reels, TikTok, Shorts).

  • Cut, trim, and assemble raw footage.

  • Add captions, transitions, animations, music, overlays.

  • Design carousels, thumbnails, and story banners.

  • Maintain consistent brand aesthetic across all videos

  • Create content variations for multiple platforms



Content Pipeline Mnagement:




  • Maintain a structured 12-week posting calendar.

  • Batch content weekly.

  • Ensure timely delivery of drafts and final edits.

  • Coordinate with Operations Coordinator to collect footage.

  • Ensure all assets follow naming + folder standards.



Social Media Management:




  • Schedule daily posts using Meta Suite.

  • Manage comments, DMs, replies (with guidelines).

  • Track platform performance and audience sentiment.

  • Identify emerging trends for adaptation.



Brand Consistency & Language:




  • Apply brand fonts, colors, tone, transitions, and templates.

  • Follow brand bible and creative guidelines.

  • Maintain a unified, professional look.



Analytics & Reporting:




  • Provide weekly performance analysis.

  • Track growth KPIs (reach, engagement, retention).

  • Recommend improvements.

  • Highlight top-performing content and trends.



Team Collaboration:




  • Receive direction from team lead.

  • Work with Operations Coordinator for footage, timelines, and approvals.

  • Adapt feedback quickly and cleanly.



Required Skills & Experience

Content Creation & Editing Skills:




  • Candidates should possess relevant qualifications.

  • 2 - 5 years experience in social media content creation or digital storytelling.

  • Proven ability to produce high-volume short-form content (8–15 videos weekly).

  • Strong proficiency in CapCut (required).

  • Working proficiency in Adobe Premiere Pro or DaVinci Resolve.

  • Ability to edit fast without compromising quality.

  • Strong understanding of pacing, retention, and storytelling structure.



Design & Branding Skills:




  • Intermediate proficiency in Canva or Figma.

  • Ability to create carousels, thumbnails, and stories with clean, professional layouts.

  • Understanding of brand consistency (colors, fonts, templates, overlays).



Platform & Algorithm Knowledge:




  • Deep understanding of Instagram Reels, TikTok, and YouTube Shorts algorithms.

  • Ability to identify and adapt trends quickly.

  • Strong understanding of content timing, hashtags, SEO captions, and viral mechanics.



Organizational & Pipeline Management Skills:




  • Excellent file management + version control discipline.

  • Ability to maintain a structured 12-week content calendar.

  • Experience working with raw footage, editors, and operations teams.

  • Ability to follow strict SOPs.

  • Ability to manage deadlines across multiple tasks and platforms.

  • Must be extremely organized with digital assets.



Analytics & Reporting Skills:




  • Basic to intermediate understanding of analytics dashboards.

  • Ability to interpret retention graphs, engagement rate, saves, shares, CTR.

  • Ability to turn insights into action.

  • Experience producing weekly analytics reports.



Copywriting & Communication Skills:




  • Strong caption writing ability.

  • Ability to create compelling hooks and calls-to-action.

  • Understanding of narrative copy for transformation stories.

  • Good command of English for clean, error-free captions.

  • Strong communication skills for aligning with team lead + operations coordinator.



Work Ethic & Execution Style:




  • Fast execution with strong attention to detail.

  • Ability to work under pressure without losing quality.

  • Consistent, reliable, accountability-driven.

  • Comfortable in a highly structured, system-driven environment.

  • Ability to receive feedback and make edits quickly.

  • Willingness to grow with the role as the brand scales.



Bonus Skills (Not required but strong advantages):




  • Experience in beauty, lifestyle, transformation, or makeover content.

  • Experience managing creators or influencer pages.

  • Photography or basic lighting knowledge.

  • Motion graphics basics (text animations, lower thirds).



Required Tools:




  • CapCut.

  • Adobe Premiere or DaVinci Resolve.

  • Canva or Figma.

  • Meta Business Suite.

  • TikTok Creative Suite.

  • Google Drive.

  • Notion/Trello.

  • WhatsApp Business.



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