• Application Deadline: Wed, 14 Jan 2026 00:00:00 GMT
• Position: Social Media Ads Manager (Meta, TikTok, Instagram & Facebook)



• Job Type Contract , Remote



• Qualification Others



• Experience 3 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

About the Role

• We’re looking for a results-driven Social Media Ads Manager who can strategize, launch, manage, and scale paid ad campaigns across Meta (Facebook & Instagram), TikTok, and Google.


• This is not a posting or content role.


• This role is strictly for someone who understands paid traffic, performance metrics, and conversion-focused advertising.


• You must be able to clearly explain why you choose certain creatives, audiences, and budgets not just “this usually works”.

Key Responsibilities

• Plan, launch, manage, and optimize paid ad campaigns across:


• Facebook & Instagram (Meta)


• TikTok


• Google (Search / Display / YouTube – if applicable)


• Develop full ad strategies aligned with business goals

Set up:

• Campaigns


• Ad sets


• Creatives


• Tracking (Pixels, events, conversions)


• Test creatives, audiences, and copy using structured A/B testing


• Monitor performance daily and optimize based on data


• Scale winning campaigns while controlling CPA and ROAS


• Prepare clear performance reports with insights and recommendations


• Collaborate with content creators or designers to guide ad creatives


• Stay updated on platform changes and policy updates.

Minimum Requirements (Non-Negotiable)

Candidates must meet all of the following:

• Minimum 3 years of hands-on experience managing paid social media ad accounts


• Experience managing real client ad accounts, not just personal or practice accounts


• Ability to provide verifiable clients or brands


• Proven experience with Meta Ads Manager


• Experience running TikTok Ads and/or Google Ads (preferred, not mandatory)

Strong understanding of:

• Campaign structure (TOF / MOF / BOF)


• Audience targeting & retargeting


• Creative testing frameworks


• Budget allocation & scaling


• Clear understanding of ad compliance, especially for health, beauty, or regulated products.

What We Will Ask For (Mandatory)

Applicants must submit the following:

• A brief overview of your paid ads experience (years, platforms, industries)

2–3 verifiable client accounts or brands, including:

• Business name


• Industry


• Duration of engagement


• Your role

Case studies or screenshots showing:

• Ad spend


• Results (CPA, ROAS, conversions)


• (Sensitive data can be blurred)


• A short explanation answering:


• “How do you decide which audience and creative to test first when launching a new campaign?”

How We Measure Success

• Consistent improvement in CPA and ROAS


• Clear testing strategy and decision-making


• Ability to scale winning ads sustainably


• Transparent reporting and communication.

Required Skills & Competencies:

• Strong analytical mindset (you understand numbers, not vibes)


• Ability to explain why a campaign is performing (or not)

Experience reading and improving:

• CTR


• CPC


• CPA


• ROAS


• Ability to work independently with minimal supervision


• Strong communication skills (written & verbal)


• Organized and process-driven.

Nice to Have:

Experience running ads for:

• Health & wellness


• Beauty


• Clinics


• E-commerce


• Service-based businesses


• Experience with funnel building and landing page optimization


• Experience with tools like:


• Google Tag Manager


• GA4


• Hotjar or similar


• Experience working with remote teams.

Salary

N100,000 per month plus bonuses.