Social Medial Manager at Crossover Restaurant

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
4 hours ago

Additional Details

Job ID
142469
Job Views
23

Job Description






Content Creation & Management




  • Develop and execute a social media content calendar (daily, weekly, or monthly).

  • Create engaging posts, including images, videos, reels, and stories.

  • Write compelling captions, ensuring consistency with the brand’s voice.

  • Design and schedule promotions, discounts, and special event announcements.



Social Media Strategy & Growth




  • Develop strategies to grow followers and increase engagement.

  • Optimize posts for each platform (Instagram, Facebook, TikTok, Twitter, etc.).

  • Stay updated on social media trends and implement innovative ideas.



Community Engagement & Customer Service




  • Respond to customer comments, questions, and reviews promptly.

  • Monitor and engage with followers to build a strong online community.

  • Handle negative feedback professionally and escalate issues when necessary.



Influencer & Brand Partnerships




  • Identify and collaborate with local influencers, food bloggers, and content creators.

  • Organize influencer visits and partnerships for promotions.

  • Track the success of collaborations and partnerships.



Advertising & Promotions




  • Run paid social media ad campaigns (Facebook Ads, Instagram Ads, etc.).

  • Analyze ad performance and optimize for better reach and conversions.

  • Promote seasonal specials, events, and limited-time offers.



Analytics & Performance Tracking




  • Monitor key performance metrics (engagement rate, reach, impressions, etc.).

  • Use analytics tools (Meta Business Suite, Google Analytics, etc.) to assess campaign success.

  • Provide monthly reports with insights and recommendations for improvement.



Coordination with Other Teams




  • Work closely with chefs, managers, and staff for content ideas.

  • Collaborate with the marketing team to ensure consistent branding.

  • Support event promotions through social media coverage.



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