• Application Deadline:
• Position: Social Media Marketing Specialist



• Job Type Full Time , Hybrid



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field
  
  

ROLE DESCRIPTION:

• This is a full time hybrid role for a Social Media Marketing.


• The role involves managing and executing social media marketing strategies, creating engaging content for various platforms, analyzing performance metrics, and driving online engagement to build the school’s brand presence.


• The specialist will also support basic website development tasks including updates and content management on the school website with working knowledge of website development tools and WordPress back end usage.


• Additional responsibilities include collaborating with the marketing team to align digital campaigns with broader school initiatives and goals.

QUALIFICATION:

• Proficiency in Social Media Marketing and Social Media Content Creation


• Experience in Digital Marketing and Marketing strategies


• Strong Communication skills with the ability to engage diverse audiences


• Ability to analyze social media metrics and optimize campaigns based on performance


• Knowledge of current trends in digital and social media marketing


• Ability to work in a hybrid setting balancing in office and remote work effectively


• Knowledge and basic experience in website development including WordPress back end usage


• Ability to manage website content updates and support technical improvements


• Familiarity with SEO principles and website performance monitoring is an added advantage


• Bachelor’s degree in Marketing Communications or a related field is preferred


• Previous experience in education sector marketing is a plus

SKILLS:

Soft Skills

• Communication


• Creativity


• Time management


• Collaboration


• Attention to detail

Technical Skills

• Social media marketing


• Content creation


• Analytics and performance tracking


• WordPress back end usage


• SEO basics