• Application Deadline:
• Position: Social Media Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  




• Salary Range ₦150,000 - ₦200,000/month
  
  

Our client is a fast-growing retail technology company focused on providing innovative solutions for modern retail experiences. They are seeking a creative and proactive Social Media Officer to join their team and drive engagement, brand visibility, and digital growth.



Key Responsibilities

Social Media Strategy & Management

• Manage the company’s social media platforms (Instagram, X, Facebook, LinkedIn, TikTok, etc.).


• Execute social media strategies aligned with brand, growth, and sales objectives.


• Maintain a content calendar and posting schedule.


• Stay up to date with social media and retail technology trends.

Content Creation & Campaigns

• Create engaging content including graphics, short videos, product highlights, and promotions.


• Collaborate with design, product, and marketing teams on campaigns and launches.


• Support promotional, seasonal, and product campaigns.


• Ensure consistent brand voice and messaging.

Community Management & Customer Engagement

• Engage with customers through comments, messages, and mentions.


• Respond to inquiries, feedback, and complaints promptly and professionally.


• Escalate technical or service issues to relevant internal teams.


• Build and nurture an active online customer community.

Sales & Growth Support

• Support lead generation and conversion through social media activities.


• Promote app features, updates, offers, and partnerships.


• Drive traffic to the website, app, or e-commerce platforms.


• Support influencer and affiliate collaborations where applicable.

Analytics, Reporting & Optimization

• Track performance metrics and campaign results.


• Analyze engagement, reach, conversion, and traffic data.


• Provide regular reports and insights to management.


• Optimize content and campaigns based on performance data.

Brand Reputation & Crisis Support

• Monitor brand mentions and customer sentiment.


• Identify and escalate reputational or service-related issues.


• Support crisis communication under management guidance.

Key Performance Indicators (KPIs)

Engagement & Community Growth

• Follower/subscriber growth rate.


• Engagement rate (likes, comments, shares, saves).


• Community response time.

Content Performance

• Reach and impressions per post.


• Video views and completion rates.


• Content consistency vs content calendar.

Sales & Conversion Support

• Traffic driven to website/app from social media.


• Leads or conversions attributed to social media.


• Promotion and campaign performance.

Customer Experience

• Response and resolution time for social media inquiries.


• Customer satisfaction feedback from social channels.


• Reduction in unresolved complaints.

Reporting & Optimization

• Accuracy and timeliness of performance reports.


• Improvement in KPIs over time.


• Adoption of data-driven recommendations.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Mass Communication, Pharmacy, or a related field.


• 1–3 years of experience in social media management, preferably within healthcare or


• pharmaceutical industries.


• Proven experience managing multiple social media platforms.


• Basic understanding of pharmaceutical marketing regulations is an added advantage.

Skills & Competencies

• Creative storytelling.


• Customer-centric mindset.


• Data analysis and optimization.


• Collaboration and adaptability.


• Excellent communication and interpersonal skills.

What We Offer

• Competitive salary.


• Opportunity to work within a reputable pharmaceutical organization.


• Professional growth and learning opportunities.


• Supportive and collaborative work environment.


• Hands-on experience in regulated industry marketing.