Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
8 days ago

Additional Details

Job ID
144087
Job Views
35

Job Description






Job Summary




  • Our Client is seeking a Social Media Manager that will be responsible for developing, implementing, and managing social media strategies across key digital platforms.

  • This role ensures strong brand visibility, audience growth, community engagement, curating compelling storytelling and consistent messaging through high-quality content.



Responsibilities

Social Media Strategy & Planning:




  • Develop and execute comprehensive social media strategies aligned with business goals.

  • Plan monthly content calendars across all platforms.

  • Identify platform trends, audience behaviour, and growth opportunities



Content Creation & Management:




  • Create, curate, and publish compelling content (copy, images, videos).

  • Oversee design elements, ensuring brand consistency.

  • Manage short-form video content (Reels, TikTok-style, YouTube Shorts)



Platform Management:




  • Manage day-to-day activity on Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.

  • Ensure consistent posting schedules.

  • Monitor conversations, trends, and competitor activities.



Community Engagement:




  • Respond to comments and messages promptly.

  • Build community through engagement, storytelling, and content interaction.

  • Manage brand reputation and escalate sensitive issues



Campaign & Project Execution:




  • Support digital marketing campaigns, product launches, and brand events.

  • Collaborate with cross-functional teams (marketing, design, events).

  • Manage influencer partnerships and social collaborations. Job Title Social Media Manager



Analytics & Reporting:




  • Track key performance metrics such as reach, engagement, growth, and conversions.

  • Prepare weekly and monthly analytics reports.

  • Recommend optimizations based on insight



Social Media Advertising:




  • Manage paid social campaigns (Meta Ads, LinkedIn Ads, etc.).

  • Track ROI and performance of ads.



The Ideal Candidate




  • Bachelor’s degree in Marketing,

  • Communications, Media, or a related field (preferred).

  • Proven portfolio or social media pages managed.

  • Experience managing brands, thought-leaders, or NGOs is a plus.

  • 3–5 years of experience in social media management or digital marketing.

  • Strong understanding of platform algorithms and best practices.

  • Skilled in content writing, storytelling, and visual branding.

  • Proficient with tools like Canva, Adobe Suite, CapCut, Buffer, Hootsuite, or Later.

  • Experience analyzing metrics using insights tools.

  • Knowledge of paid ads is a strong advantage



Soft Skills




  • Creative and innovative thinker.

  • Strong communication and writing abilities.

  • Highly organized with excellent attention to detail.

  • Data-driven decision-maker.

  • Ability to multitask and work under tight deadlines.

  • Strong sense of ownership and accountability



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