• Application Deadline:
• Position: Social Media Strategist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 3 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Social Media Strategist will be responsible for managing and elevating the brand’s digital presence across all platforms.


• This role requires a highly creative, strategic, and proactive individual with strong content creation skills and the ability to drive engagement, visibility, and measurable growth.

Key Responsibilities

Social Media Management & Content Creation:

• Manage all brand social media platforms including Instagram, TikTok, WhatsApp, X (Twitter), and Facebook.


• Create, plan, and execute structured content calendars aligned with brand goals.


• Develop engaging content including reels, videos, carousel posts, and stories.


• Capture real-time content during fittings, photoshoots, campaigns, and live events.


• Ensure consistent posting and brand voice across all platforms.

Strategy Development & Growth:

• Develop and implement goal-driven social media strategies.


• Identify trends and leverage them to increase engagement and brand awareness.


• Identify influencer, partnership, and collaboration opportunities.


• Assist in managing influencer relationships and brand collaborations.

Engagement & Community Management:

• Monitor and respond to messages, comments, and customer inquiries.


• Build and maintain strong online community relationships.


• Ensure timely responses and professional communication.

Analytics & Reporting:

• Track performance using social media analytics tools.


• Prepare monthly reports with insights and recommendations.


• Optimize strategies based on data and performance.


• Team Collaboration & Supervision:


• Work closely with Creative, Production, and Marketing teams.


• Supervise social media interns and ensure timely content execution.


• Support marketing campaigns and brand initiatives.

Requirements

• HND/BSc in Marketing, Mass Communication, or related field.


• Minimum of 2–3 years’ experience as a Social Media Strategist or Manager.


• Experience in a fashion brand is a strong advantage.


• Strong iPhone content creation and video editing skills (CapCut, InShot, etc.).


• Proficiency in Canva, Adobe Illustrator, or related design tools.


• Strong copywriting and communication skills.


• Knowledge of social media analytics tools.


• Experience with paid ads and promotions.


• Strong organizational and time management skills.


• Ability to work in a fast-paced environment.