• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• Responsible for executing a compelling brand strategy for a Customer Segment category (Retail, Private Wealth or Institutions), to enhance the identity of the ARM brand, ensuring it resonates with the target audience and aligns with overall segment & business objectives.

Job Details

Brand Strategy Development: 

• Support the Senior Brand Manager utilize costumer insights and identify trends to unlock business opportunities that should inform the customer segment (Retail, Private Wealth & Institutions) strategy. Drive the executional outputs of the Marketing & Corporate Communications Annual Business strategy based on market, category, customer, and channel insights, that will set the brand up for exceptional growth. 


• Brand Communication: Lead the creative and media agencies in the development of marketing, advertising and media materials/assets to ensure they align with the brand strategy and messaging across all Marketing Media Channels.

 Brand & Competitor Monitoring:

• Utilize category, customer, segment & competitive data and insights to formulate brand campaigns, initiatives and measure their effectiveness.


• Lead the compilation of Key Performance indicators for all executed  and implemented marketing activities across all customer segments and channels.


• Adjusting as needed to achieve overall customer segment & business goals. 

Agency & 3rd Party Vendor Management:

• Coordinate all Creative, Media, Digital, PR and Event Agency activities to ensure seamless and optimal delivery of all Marketing related activities and initiatives.


• Ensure all 3rd Party vendors deliver according to their service level agreements. 

Budget Management: 

• Custodian of the brand budget, optimizing its disbursement across various initiatives and measuring the return on investment. 

Collaboration with Other Departments: 

• Work closely with other departments such as sales, customer service, business development, data and insights, product development and compliance teams, to ensure a cohesive and integrated approach to brand management.

Requirements

Behavioral

• Achievement (Level 2/4)


• Analytical Thinking (Level 2/4) 


• Customer Service Orientation (Level 2/4) 


• Entrepreneurship (Level 2/4) 


• Flexibility (Level 2/4) 


• Relationship Building for Influence (Level 2/4) 


• Self-Awareness (Level 2/4) 


• Team Working (Level 2/4) 


• Working Strategically (Level 2/4) 


•  Communicating Effectively (Level 2/4) 

Technical

• Media Relations (Level 2/4) 


• Public Relations (Level 2/4) 


• Brand Management (Level 2/4) 


• In-bound Marketing (Level 2/4) 


• Marketing Research (Level 2/4) 


• Business Acumen (Level 2/4) 


• Project Management (Level 1/4)