Job Description
Position Summary
- The Admin / CRM Manager is responsible for overseeing administrative operations and managing the company’s Customer Relationship Management (CRM) system to support sales, distribution, and customer service functions.
- This role ensures accurate customer data, efficient order processing, strong internal coordination, and optimized sales pipeline tracking within a lubricant distribution environment.
- The ideal candidate combines strong administrative leadership with CRM system expertise and understands B2B distribution operations, inventory coordination, and sales support processes.
Key Responsibilities
CRM Management:
- Administer and maintain the company’s CRM system (e.g., Salesforce, Zoho, HubSpot, or equivalent).
- Ensure accurate and up-to-date customer records (distributors, retailers, fleet clients, industrial customers).
- Monitor and manage sales pipelines, opportunities, and follow-ups.
- Generate CRM reports on sales performance, customer segmentation, and account activity.
- Train sales and admin teams on proper CRM usage and best practices.
- Improve CRM workflows to enhance efficiency and reporting accuracy.
Sales & Customer Support Coordination:
- Support the sales team with quotations, order processing, and account documentation.
- Track customer contracts, pricing agreements, and credit terms.
- Coordinate between warehouse, logistics, and sales teams to ensure timely delivery.
- Monitor key accounts and ensure service-level compliance.
- Assist in managing promotions, price updates, and product launches.
Administrative Management:
- Oversee daily administrative operations.
- Supervise admin staff and ensure task completion accuracy.
- Develop and maintain filing systems (digital and physical).
- Prepare management reports, sales summaries, and performance dashboards.
- Maintain internal documentation and operational procedures.
Reporting & Data Analysis:
- Analyze sales trends by product category (engine oils, hydraulic oils, greases, industrial lubricants, etc.).
- Track customer purchasing patterns and identify growth opportunities.
- Provide monthly KPI reports to management.
- Support forecasting activities using CRM and historical sales data.
Process Improvement:
- Identify inefficiencies in order-to-delivery workflows.
- Implement automation and digital tools where applicable.
- Ensure compliance with internal policies and documentation standards.
- h2>Qualifications
- Bachelor’s degree in Business Administration, Operations, or related field.
- 3–5+ years experience in administration and/or CRM management.
- Experience in distribution, FMCG, automotive, industrial supply, or lubricant industry preferred.
- Strong knowledge of CRM platforms and reporting tools.
- Proficiency in Microsoft Excel and reporting dashboards.
- Strong organizational and multitasking skills.
- Excellent communication and coordination abilities.
Performance Indicators (KPIs)
- CRM data accuracy rate
- Sales pipeline visibility & reporting timeliness
- Order processing turnaround time
- Customer retention rate
- Administrative efficiency metrics
Requirements
Key Competencies:
- Data accuracy & attention to detail
- Process-driven mindset
- Analytical thinking
- Leadership & team supervision
- Customer-focused approach
- Problem-solving ability.