Brand & Marketing Manager at Peopleware Consulting Ltd

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
8 days ago

Additional Details

Job ID
146567
Job Views
30

Job Description






Job Summary




  • We are seeking a Brand and Marketing Manager to drive the development and execution of integrated marketing strategies aimed at enhancing brand visibility, increasing market penetration, and supporting revenue growth across all business verticals.

  • The role will oversee digital marketing, corporate communications, market intelligence, and promotional initiatives to deliver sustainable growth, profitability, and a consistent brand identity.



Key Responsibilities




  • Develop and implement integrated brand and marketing strategies aligned with business objectives

  • Lead digital marketing initiatives, including SEO, paid media, and social media strategy

  • Prepare and manage annual marketing plans, budgets, and performance reporting

  • Conduct market research and competitor analysis to generate actionable insights

  • Maintain consistent brand positioning, messaging, and visual identity across all channels

  • Oversee the development of marketing collateral, including brochures, website content, and publications

  • Lead, supervise, and develop the marketing team to deliver high performance

  • Drive promotional campaigns to support sales growth and market expansion

  • Manage key marketing projects such as events, rebranding initiatives, and product launches

  • Partner with internal stakeholders to ensure cohesive and effective marketing execution across the organisation



Requirements




  • Bachelor’s Degree in Marketing, Business Administration, or a related field

  • MBA or relevant postgraduate qualification is an advantage

  • Professional marketing certifications (e.g., CIMN or equivalent) preferred

  • 3-5 years’ experience in brand and marketing management within a B2B environment

  • Agency experience is an added advantage

  • Proven ability to plan and execute integrated ATL and BTL campaigns

  • Strong digital marketing expertise, including SEO, paid media, and analytics.



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