• Application Deadline: Sun, 5 Apr 2026 00:00:00 GMT
• Position: Senior Sales Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 - 12 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Senior Sales Manager will be responsible for driving revenue growth, expanding market share, and leading the sales strategy for cement and screeding products.


• This role requires strong experience in FMCG or construction materials, with a deep understanding of distribution networks, contractor engagement, and B2B sales.

Key Responsibilities

Sales Strategy & Execution:

• Develop and implement strategic sales plans to achieve company targets.


• Identify new business opportunities in construction, real estate, and infrastructure sectors.


• Drive product penetration across retail, wholesale, and project channels.

Business Development:

• Build and maintain relationships with key stakeholders including contractors, distributors, developers, and retailers.


• Identify and secure high-value projects requiring cement and screeding materials.


• Monitor market trends, competitor activity, and pricing strategies.

Team Leadership:

• Lead, mentor, and manage the sales team to achieve performance targets.


• Set KPIs and conduct regular performance reviews.


• Provide training on product knowledge and sales techniques.

Channel Management:

• Expand and manage distributor and dealer networks.


• Ensure product availability and visibility across key markets.


• Optimize route-to-market strategies.

Revenue & Performance Management:

• Achieve sales volume, revenue, and profitability targets.


• Prepare sales forecasts, budgets, and reports.


• Track performance metrics and adjust strategies as needed.

Customer Relationship Management:

• Maintain strong relationships with key accounts.


• Resolve customer issues and ensure high levels of satisfaction.


• Negotiate contracts and pricing agreements.

Key Requirements

Education:

• Bachelor’s Degree in Business Administration, Marketing, Engineering, or related fields.


• MBA is an added advantage.

Experience:

• 5–12 years of sales experience, preferably in FMCG or building materials (cement, screeding, construction products).


• Proven track record of achieving sales targets and managing large territories.


• Experience in Cement or paint sales will be an added advantage


• Experience in B2B and project sales is essential.