Job Description
Job Summary
- The SME Marketer is responsible for identifying, acquiring, and managing Small and Medium Enterprise (SME) clients to grow the bank’s loan portfolio and deposit base.
- The role involves marketing the bank’s financial products, building strong customer relationships, conducting credit assessments, and ensuring timely loan repayment.
Key Responsibilities
- Identify and onboard new SME customers within target markets.
- Develop and maintain long-term relationships with SME customers.
- Conduct preliminary credit assessments and business evaluations.
- Monitor SME loan portfolios to ensure quality and performance.
- Ensure all customers on boarding processes comply with KYC and AML requirements.
Qualifications & Experience
- Bachelor’s Degree in Business Administration, Marketing, Banking & Finance, Economics, or related fields
- 3 - 5 years’ experience in SME banking, sales, or business development.
- Experience in microfinance or financial services is an advantage.
- Strong understanding of SME business operations and credit analysis.
- Proficiency in Microsoft Office and basic financial analysis.
Skills & Competencies:
- Strong sales and negotiation skills
- Relationship management and customer service orientation
- Good credit assessment and analytical skills
- Result-driven and target-oriented
- Excellent communication and interpersonal skills
- Ability to work independently and in the field.