Job Description
Main Objective of the Job
- The Retail Shop Canvasser is responsible for driving customer acquisition through active field engagement and direct marketing within the shop’s catchment area.
- The role focuses primarily on onboarding customers for HBB (Home Broadband) and Smartcash products, increasing brand visibility, and contributing directly to shop revenue growth.
- The role focuses on lead generation, sales closure, and activation ensuring high-quality customer experience and compliance with all regulatory and company standards.
Key Responsibilities
- Acquire and onboard new customers for: Home broadband (HBB) & Smartcash (SC).
- Conduct daily field canvassing within assigned territories (markets, residential areas, business clusters, fuel stations, etc.).
- Educate prospective customers on product benefits, pricing, and activation process.
- Generate and convert qualified leads into successful activations.
- Submit daily acquisition reports and performance updates.
- Support in-shop marketing activities and promotional campaigns.
- Track each lead until activation is complete.
Key Performance Indicators (KPIs)
HBB Acquisition Target:
- Monthly HBB activation target: 50 ODUs. A minimum achievement of 25 ODUs per month to qualify for variable pay.
Smartcash Acquisition Target:
- Monthly Smartcash onboarding target: 75 wallet activations. A minimum of 50 successfully onboarded and funded wallets is required to qualify for variable pay. Each wallet activated must have a minimum initial recharge of N500.
- Active and funded accounts ratio.
Qualifications & Requirements
- Minimum of SSCE / OND qualification
- Previous sales or field marketing experience is an advantage
- Strong communication and persuasion skills
- Ability to work independently and meet targets
- Basic digital literacy (smartphone usage for onboarding).