E-Commerce Manager at Genesis Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
5 days ago

Additional Details

Job ID
146770
Job Views
28

Job Description






Core Responsibilities




  • Website Optimization: Maintain the online platform, ensuring a user-friendly, on-brand, and secure experience.

  • Digital Marketing & Sales: Develop and execute campaigns (email, PPC, SEO, social media) to increase traffic and revenue.

  • Merchandising & Inventory: Manage product listings, pricing, and promotions to maximize sales,

  • Analytics & Reporting: Analyze key performance indicators (KPIs) like traffic, conversion rates, and ROI to inform strategic decisions,

  • Technical & Operational Support: Manage inventory and collaborate with logistics for smooth fulfillment, as detailed by Myskillsfuture.gov.sg.



Performance Metrics (KPIs)




  • Conversion Rate

  • Average Order Value (AOV)

  • Customer Acquisition Cost (CAC)

  • Return on Investment (ROI) of marketing campaigns

  • Website Traffic and Traffic-to-lead Ratio.



Required Skills and Qualifications




  • Education: Bachelor’s Degree in Marketing, Business, E-Commerce, or IT.

  • Experience: 3 - 5 years in e-commerce, digital marketing, or a similar role.

  • Platform Knowledge: Proficiency in platforms like Shopify, Magento, or WooCommerce.

  • Technical Skills: Expertise in Google Analytics, SEO/SEM, and CRM tools,

  • Soft Skills: Strong analytical skills, strategic mindset, and excellent communication skills.



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