Job Description
Job overview
A social media specialist is required to manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
Job description for Social Media Specialist
- Creating content, including text posts, video and images for use on social media
- Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy
- Scheduling social media posts using applications such as Hootsuite and Tweet Deck
- Interacting with customers and dealing with customers’ enquiries
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analyzing the performance of social media campaigns
- Collaborating with colleagues from across Digital related departments such as; content writer, graphic designer, web developer, videographer etc. to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
Requirements
- Bachelor’s degree in Mass Communication, Marketing or other related fields
- 3-5 years demonstrable experience as a social media manager
- Excellent knowledge of social media platforms
- Solid knowledge of SEO, keyword research and Google Analytics
- Experience designing and creating visual content
- Experience using publishing tools such as Hootsuite.
- Advanced knowledge of content creation tools like; Canva, Adobe, After Effects, Photoshop and other video editing tools.
- Adaptable attitude, innovative and open to learning new tips and tricks in the industry.
- Intermediate knowledge of Microsoft Office Suite
- Strong Verbal and Written Communication skills.
MUST RESIDE WITHIN LEKKI AXIS
MUST BE FEMALE FOR GENDER BALANCE