Content Strategist at Mshel Homes Ltd

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
1 hour ago

Additional Details

Job ID
148030
Job Views
26

Job Description






Job Summary:



We are looking for a wordsmith and story architect to bring our brand to life. The Content Strategist is the bridge between the brand strategy and the audience. You will take the high-level positioning defined by the brand team and translate it into a cohesive, year-round content plan. You decide what stories we tell, on which platforms, and in what format to drive engagement and growth.



Key Responsibilities:




  • Content Planning: Develop and manage the editorial calendar across all channels (blog, social, email, YouTube, etc.).

  • Campaign Development: Conceptualize and execute integrated content campaigns that support brand initiatives and product launches.

  • Audience Journey Mapping: Create content for every stage of the funnel—from top-of-funnel awareness pieces to bottom-of-funnel conversion assets.

  • SEO & Growth: Optimize content for search and distribution; partner with the growth team to ensure content drives traffic and leads.

  • Voice Consistency: Act as the gatekeeper for brand voice, editing and approving all copy to ensure it is on-strategy.

  • Performance Analysis: Monitor content performance (engagement, shares, time on page) and iterate the strategy based on data.



Qualifications:




  • 3+ years of experience in content strategy, editorial leadership, or content marketing.

  • Exceptional writing and editing skills with a portfolio of published work.

  • Experience with SEO tools (e.g., SEMrush, Ahrefs) and social media management platforms.

  • BA/BS in English, Journalism, Communications, or Marketing.



What We Offer:




  • Competitive salary and performance-based incentives.

  • Opportunities for professional growth and development.

  • A collaborative and innovative work environment.

  • The chance to make a meaningful impact within the real estate industry.



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